What’s the BEEF All About? Fear-Based Marketing Undermines Consumer Confidence By Carley Roberts In the last couple weeks, my Facebook feed has been sprinkled with information comparing ground beef purchased at a grocery store with that from a local...
Stop Saying It! 5 Trite Ag Clichés to Retire By Melanie Wilt Clichés are phrases that have lost their meaning from being so overused in society. We notice these rote phrases in everyday language, like “thinking outside the box,” “low-hanging fruit” and “close...
Shift•ology now a Certified Women-Owned Business Enterprise The Ohio Department of Development, Minority Business Development Division has named Wilt Public Relations, dba Shift•ology Communication, a certified Women-Owned Business Enterprise. The Division...
Bulletproof Your PR Budget By Melanie Wilt The last few years have given us record stock markets (both highs and lows), a pandemic, natural disasters and a completely new workforce dynamic. While there are very few things that are for certain, there are a number of...
PR Accreditation: Why Does it Matter? By Melanie Wilt You may think that PR pros are just born people persons. Give them social media, a microphone and they will rule the world! That is not only wrong, but it’s scary. Public relations is a skilled profession that...
Seven Ways to Set Up Your Event Booth for Success By Cassie Jo Arend Whether you’re headed to a large tradeshow, small job fair, or hosting a virtual event booth, what you bring to the show matters. Here are seven tips for success as you navigate the new show...
