Six Tips for Highly-Engaging Virtual Farm Trips By Alex Miller Picture this: a front-row seat to the farm, where sights and sounds are brought to life through live interactions. Although you might be physically miles away, you feel as if you’ve been transported right...
Defining Public Relations & Marketing through a Happy Meal By Melanie Wilt, APR “So, what exactly do you do?” That’s a question we often encounter as marketing and public relations professionals. Explaining our roles can often feel like cracking a code. At...
Soft is for Babies’ Bottoms, Marshmallows & Leather. Not Communication! By Melanie Wilt, APR I die a little inside every time I hear someone talk about the “soft skill” of communication. This has been common vernacular in business, but it’s time for this to...
Deep Thoughts on Deep Fakes By Melanie Wilt, APR I recently attended a conference for agency owners with a great session on ethical considerations for today’s communicators. This session made me think about “deep fakes” in a different light than I had before. And,...
A Lot Can Change in 15 Years By Melanie Wilt, APR The last 15 years have brought significant changes in technology and the workplace that impact how we communicate personally and with the masses. No other time in history has seen so much change in the way our...
Elevate Your Communication by Shifting from Art to Science It Starts with Research By Melanie Wilt, Shift•ology Communication Using data to drive your communication decisions will save you time, money and guesswork. At Shift•ology, one of our core philosophies...
