Looks like Art
Sticks like science

We celebrate communication as “the science of creating meaning.” When our science is applied to your science, you get predictable and measurable changes in opinions, attitudes and relationships. We use a brain-based approach that starts with why to help resonate with your stakeholders on a deeper level.

See All Work

Agriculture. Rural Health. Communities. Energy. Education.

Our Vision

Our vision is to be the communication partner who brings about positive change for the communities we serve.

Meet
Our Team

Melanie Wilt, APR

Founder & Chief Experience Officer

Marin Smith

Vice President of Client Services + Creative

Dan Toland

Director, Virtual Experiences

Emily Bennett

Senior Account Manager

Cassie Jo Arend

Account Manager, Agriculture

Kari Griffith

Assistant Account Executive

John Johnson

Digital Designer

Lydia Henry

Content Creator

Mara Schmid

Ag Content Creator

Careers

We are always open to reviewing resumes for the following positions:

Our
Journey

From a renovated farmhouse to a downtown co-working office suite, we have evolved; and we have maintained the same core values and passion for our craft and clients.

2008

Incorporated as Wilt Public Relations, Inc.

2008

Started Agriculture and Community specializations

2009

Hired second employee

2010

Moved office to downtown Springfield, OH

2012

Named Small Business of the Year

2013

Narrowed focus to bioscience communication

2014

Began cloud-based work computing allowing hybrid functionality

2014

Produced first Virtual Farm Trip for Ohio Pork Council

2017

Rebranded to Shift•ology Communication

2017

Melanie elected to Clark County Commissioner

2017

1,500 Spokespersons Trained through Authentic Voices

2018

First decade of business!

2019

200th graduate of OABA’s LAUNCH program

2020

Moved to Co-Hatch and hybrid work environment

2021

Obtained registered trademark for Virtual Farm Trips®

2021

Virtual Farm Trips program reaches 400,000 students!

2021

Mel’s second term as commissioner and Commission President

2022

Published The Winner’s Guide e-book

2022

Agriculture Accounts team formed

2022

Added digital design capabilities for video, websites and animation

2022

Certified as a Women-owned Business Enterprise

2023

Over 1 million students reached through Virtual Farm Trips®

2023

Celebrated 15 years in business with clients and friends

2023

Added Healthcare (rural health) practice area

2024

Named Top 10 Agricultural PR Firm by O’Dwyers