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Shift•ology Communication team members are pictured after being named a top 5 PR firm in Ohio by O'Dwyer's for the second consecutive year. Marin Smith, Kari Griffith, Emily Bennett, Melanie Wilt, Cassie Jo Arend, Dan Toland, John Johnson

Ranked as Top 5 PR Firm in Ohio

Shift•ology Communication ranked 5th on the 2025 O'Dwyer's list of top Ohio PR Firms after posting 6.7% overall growth for the second year in a row. The agency landed at 125 overall nationwide up from 140 last year.
Free photo tips for communication professionals

Free Photo Tips Sheet

Our free photo-taking tip sheet is designed for communication professionals who need stronger visuals from colleagues in the field. Clear, simple and easy to follow, this guide helps team members capture photos that actually work for your content.
Rebranding Ohio Forestry Camp as Camp Canopy. Teenagers at summer camp walking in woods.

That One Time, at Rebrand Camp…

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Your brand is more than a logo. It encompasses every touchpoint you have with your audience. It's the experiences they have, the feelings they feel, and the continuity or disjointedness of it all, depending upon how you go about it. If perception truly is reality, then you better make sure you get your branding right.

How to Make a Punchy Pitch: A Winning Formula

Reporters' inboxes are overflowing with press releases and pitches. If you want coverage for your business or organization, nailing your pitch is the key to ensuring the story makes the news. Make your pitch grab attention, deliver impact and leave your audience wanting more using this winning formula - concise, clear and compelling.
QR Codes are back and here to stay. Shift•ology Communication

From Trend to Tool: The QR Code Comeback

QR (Quick Response) codes have made an impressive comeback. These black-and-white squares have become essential tools for organizations to connect with audiences, streamline information sharing and measure engagement.

A Rural American Mindset is Gaining Traction

The industrialization of the early 1900s sparked migration from rural to urban areas in the United States. By 1920, for the first time, more Americans lived in urban areas than rural regions. Since then, four generations of Americans have grown up with an urban living experience. That means — a century later — for the first time in U.S. history, most...
Rural House in the country, sunset with heart in (with pulse) in the sky over the sun

Heart Month: The Pulse of Rural America

This American Heart Month, we're not just talking about cardiovascular health; we're celebrating the heart and soul of rural America. According to the CDC, people living in rural areas are more likely to die early from one of the five leading causes of death, with heart disease being one of them, than individuals living in urban areas...