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From Trend to Tool: The QR Code Comeback

Over the past few years, QR (Quick Response) codes have made an impressive comeback. Once seen as a fleeting trend, these black-and-white squares have become essential tools for marketing. Organizations are leveraging QR codes to connect with audiences, streamline information sharing and measure engagement.

A Rural American Mindset is Gaining Traction

The industrialization of the early 1900s sparked migration from rural to urban areas in the United States. By 1920, for the first time, more Americans lived in urban areas than rural regions. Since then, four generations of Americans have grown up with an urban living experience. That means — a century later — for the first time in U.S. history, most...

The Value of Clearly Discovering, Knowing and Articulating your WHY

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Perhaps you’ve read Start with Why and been inspired to define it. But the book left you wondering how to define it for yourself. The Why Operating System, or WHY.os, is a simple assessment and training program to enhance your understanding of what you authentically bring to your workplace, family and community. By understanding your WHY.os, you will better understand how you can unleash your inner motivation to foster a sense of purpose in your work and daily life.
Rural House in the country, sunset with heart in (with pulse) in the sky over the sun

Heart Month: The Pulse of Rural America

This American Heart Month, we're not just talking about cardiovascular health; we're celebrating the heart and soul of rural America. According to the CDC, people living in rural areas are more likely to die early from one of the five leading causes of death, with heart disease being one of them, than individuals living in urban areas...

The Risks and Rewards of Political Alignment

Should you actively engage in the political arena, or stay neutral? I have asked myself this question many times over the years. It comes with some risk to align yourself with political interests. Those risks could pay off in a big way or be the downfall of your brand. The pro is that you’re known to stand for something, but a big con is...

Weathering the Winter in Rural Communities: The Vital Role of Primary Care

With [fill-in-the-blank-sickness] season in full-swing, rural healthcare organizations face a critical opportunity to highlight the importance of primary care. This time of year often brings an uptick in illness, and timely communication about primary care can make a significant difference in community health outcomes...
3 Steps to improve Google Reviews. hands of someone holding a smart phone review a business

Improve your Google Reviews in 3 Simple Steps

If you’re looking to attract more customers and grow your business, having strong Google reviews is essential. Not only do reviews enhance your online reputation, but they also play a big role in influencing potential customers’ decisions. The good news? Improving your Google reviews doesn’t have to be...

Predicting 2025: The Future of Public Relations

As we approach 2025, the public relations landscape is poised for significant changes, driven by technological advancements, shifting consumer behaviors and the ongoing need for adaptability. Our Shift•ology Communication account management team’s PR predictions fall into three overarching categories...

12 Virtual Farm Trips Worth (Re)Watching from 2024

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At Shift•ology, we’ve produced ~450 LIVE Virtual Farm Trips (VFTs) for nearly 1.5 million students since 2014. Over 300,000 students experienced a VFT in 2024 alone. Here's a look back at 12 of the most unique, new and interesting Virtual Farm Trips we helped our partners produce this year.
The Capital Building with ripples in the image like it's being view from water.

Cabinet Nominations Signal a Sharp Turn Away from Data-Driven Policymaking

President-elect Trump’s recent Cabinet nominees reflect an increasing trend of emotional and social factors overshadowing governmental decision-making. Several appointees are household names with celebrity status but minimal practical experience in the areas they will lead. What they lack in expertise, they compensate for with impassioned distrust of traditional institutions.
Strengthening Sense of Community, Celebrate Your Team’s Well-Being This Holiday, An image of a family enjoying dinner, the room is brightly lit with Christmas lights in the background.

Season for Strengthening Sense of Community 

The holiday season is a time for gathering and celebrating, but for many healthcare professionals in rural areas, the season also brings unique challenges. Some rural healthcare workers experience isolation due to remote work locations and smaller staff sizes. As the holiday season approaches, it’s important for rural healthcare organizations to focus on building a sense of community among staff. A connected team is not only happier but also better equipped to deliver quality care to the patients who rely on them. Here are a few ways rural healthcare organizations can strengthen their internal community this holiday season.
There's a turkey in the white house, an image of cooper farms holding a turkey in front of barack obama in the white house.

There’s a Turkey in the White House!

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Gary and Cole Cooper of Cooper Farms, share a peek behind the feathers from their adventure raising a turkey to be pardoned by President Obama in 2014 on an episode of Shift•ology Communication's Shooting the Shift podcast.