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Predicting 2025: The Future of Public Relations

As we approach 2025, the public relations landscape is poised for significant changes, driven by technological advancements, shifting consumer behaviors and the ongoing need for adaptability. Our Shift•ology Communication account management team’s PR predictions fall into three overarching categories...

12 Virtual Farm Trips Worth (Re)Watching from 2024

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At Shift•ology, we’ve produced ~450 LIVE Virtual Farm Trips (VFTs) for nearly 1.5 million students since 2014. Over 300,000 students experienced a VFT in 2024 alone. Here's a look back at 12 of the most unique, new and interesting Virtual Farm Trips we helped our partners produce this year.
The Capital Building with ripples in the image like it's being view from water.

Cabinet Nominations Signal a Sharp Turn Away from Data-Driven Policymaking

President-elect Trump’s recent Cabinet nominees reflect an increasing trend of emotional and social factors overshadowing governmental decision-making. Several appointees are household names with celebrity status but minimal practical experience in the areas they will lead. What they lack in expertise, they compensate for with impassioned distrust of traditional institutions.
Strengthening Sense of Community, Celebrate Your Team’s Well-Being This Holiday, An image of a family enjoying dinner, the room is brightly lit with Christmas lights in the background.

Season for Strengthening Sense of Community 

The holiday season is a time for gathering and celebrating, but for many healthcare professionals in rural areas, the season also brings unique challenges. Some rural healthcare workers experience isolation due to remote work locations and smaller staff sizes. As the holiday season approaches, it’s important for rural healthcare organizations to focus on building a sense of community among staff. A connected team is not only happier but also better equipped to deliver quality care to the patients who rely on them. Here are a few ways rural healthcare organizations can strengthen their internal community this holiday season.
There's a turkey in the white house, an image of cooper farms holding a turkey in front of barack obama in the white house.

There’s a Turkey in the White House!

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Gary and Cole Cooper of Cooper Farms, share a peek behind the feathers from their adventure raising a turkey to be pardoned by President Obama in 2014 on an episode of Shift•ology Communication's Shooting the Shift podcast.

Trade Shows: A Must or a Bust in 2025

We’re fresh off the 2024 Farm Science Review, one of the Midwest’s largest farm shows. This event is always a great chance for our team to visit with exhibitors, take note of the eye-catching displays and get a pulse on emerging trade show trends.

Traits of a Politically Savvy Leader

A politically savvy leader possesses a unique set of traits that allow them to navigate complex social dynamics, influence others, and achieve organizational goals. Here are the key characteristics of a politically savvy leader.

Get Started Sharing Your Agricultural Sustainability Story

Sustainability is a multifaceted concept, especially for those doing business in agriculture and food production. For farmers and companies alike, reporting on sustainability efforts can seem daunting. Where do you begin? How do you determine what to focus on? Below are four steps to help simplify the process.