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There’s a Turkey in the White House!

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Gary and Cole Cooper of Cooper Farms, share a peek behind the feathers from their adventure raising a turkey to be pardoned by President Obama in 2014 on an episode of Shift•ology Communication's Shooting the Shift podcast.

Trade Shows: A Must or a Bust in 2025

We’re fresh off the 2024 Farm Science Review, one of the Midwest’s largest farm shows. This event is always a great chance for our team to visit with exhibitors, take note of the eye-catching displays and get a pulse on emerging trade show trends.

Traits of a Politically Savvy Leader

A politically savvy leader possesses a unique set of traits that allow them to navigate complex social dynamics, influence others, and achieve organizational goals. Here are the key characteristics of a politically savvy leader.

Get Started Sharing Your Agricultural Sustainability Story

Sustainability is a multifaceted concept, especially for those doing business in agriculture and food production. For farmers and companies alike, reporting on sustainability efforts can seem daunting. Where do you begin? How do you determine what to focus on? Below are four steps to help simplify the process.

Personal Branding 101 for Aspiring Public Relations Professionals

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“Personal branding” has become increasingly prevalent with the advent and growth of social media, as individuals harness the power of these platforms to showcase who they are and build their own brands. Here are some takeaways and tips to help ensure your personal brand is on point as you set out on your PR career journey.

The Pros of Pro Bono

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“Pro Bono”...it’s a funny sounding phrase, but what exactly does it mean? And what’s so “pro” about it? We defined and discussed the nuances of pro bono work and the benefits it can have for client, agency and the community during a recent episode of our “Shooting the Shift” podcast featuring Eddie Bell of the Springfield, Ohio Rotary Club, the host of an annual gourmet food truck competition that has become Springfield’s “Must Taste Event of the Summer.”
Stop Being Busy and Start Being Awesome by Melanie Wilt

Stop Being Busy And Start Being Awesome

Imagine standing in a room, holding a piece of paper that represents the length of your overwhelming to-do list. Now, look around as your colleagues arrange themselves from those with the longest list to those with the shortest. This simple activity vividly captures the weight of tasks we carry daily and the varying strategies employed to manage them.