News – Shift•ology Communication

Provide a short caption or description of your featured image: Gen Z is transforming B2B communication

Gen Z Is Changing Rural B2B Marketing. Are You Ready?

Gen Z is changing the rules of B2B marketing in agriculture; are you keeping up? Explore how to engage this digital-native, values-driven generation with strategies that work across ag, rural health and community sectors.

Person video recording cows in a barn for a live virtual farm field trip. Shift•ology Communication tips to produce a smooth and successful live virtual event.

The 3 P’s of Successful Virtual Events – Production

News, Virtual

Tips to produce a smooth and successful live virtual event, and what you should do when it's over to prepare for the next.

Laptop on desk with screen displaying a virtual event promotional email. Shift•ology Communication Tips for successful virtual event promotion.

The 3 P’s of Successful Virtual Events – Promotion

News, Virtual

Tips and strategies to maximize the return of your virtual event promotion efforts and set the stage for a successful virtual event.

Planing team gathered around a computer in an office. Shift•ology Communication Tips for Planning Successful Virtual Events

The 3 P’s of Successful Virtual Events – Planning

News, Virtual

Tips for properly planning virtual events that set a strong foundation and produce success.

Journalists' and reporters' microphones recording interview with man in suit and tie

Journalism in the Era of Fake News

News, Podcast

There is still a place for journalism in our divided world, and it’s more important than ever.

Shift•ology wins Best of Show at Dayton PRSA Gem City PR Awards

Shift•ology Wins Best of Show at 2025 Gem City PR Awards

News

Shift•ology Communication wins Best of Show, among other honors at Dayton PRSA Gem City PR Awards.

Shift•ology Communication team members are pictured after being named a top 5 PR firm in Ohio by O'Dwyer's for the second consecutive year. Marin Smith, Kari Griffith, Emily Bennett, Melanie Wilt, Cassie Jo Arend, Dan Toland, John Johnson

Ranked as Top 5 PR Firm in Ohio

News

Shift•ology Communication ranked 5th on the 2025 O'Dwyer's list of top Ohio PR Firms after posting 6.7% overall growth for the second year in a row. The agency landed at 125 overall nationwide up from 140 last year.

Free photo tips for communication professionals

Free Photo Tips Sheet

Resources

Our free photo-taking tip sheet is designed for communication professionals who need stronger visuals from colleagues in the field. Clear, simple and easy to follow, this guide helps team members capture photos that actually work for your content.

Shift•ology Communications Virtual Farm Trips home page, virtualfarmtrips.com wins Best of NAMA award for best website directed to consumers by National Agri-Marketing Association

Shift•ology Communication Receives Best of NAMA Award from National Agri-Marketing Association

News, Virtual

VirtualFarmTrips.com, the home of Shift•ology Communication’s Virtual Farm Trips® program, was awarded for the best “Website Directed to Consumers” at the 2025 National AgriMarketing Association’s Best of NAMA Awards.

Screenshot from a Virtual Farm Trip hosted by American Dairy Association North East and produced by Shift•ology Communication's Virtual Farm Trips program.

Virtual Farm Trips® Bring the Farm to 1.5 Million Viewers and Counting

News, Virtual

Shift•ology Communication has helped agriculture organizations connect with over 1.5 million students, consumers and other niche audiences to farms through free, live Virtual Farm Trips® (VFTs).

Laying hen chickens inside a biosecure barn. Virtual Farm Trips allow students to see inside without compromising biosecurity.

Virtual Farm Trips Open Doors Without Opening Biosecurity Risks

News, Virtual

“Keep Out, Stay Away” isn’t a great way to win customers. Life on the “dirty side” of biosecurity measures can be seen, understood and appreciated through Virtual Farm Trips.

RISER, Relevant, Interesting, Simple, Evidence-based, Repeatable. A forumula to easily communicate complex science topics and make it relevant and easy to understand.

A Simple 5-Pillar Formula to Communicate Science

News

Communicate complex science topics more effectively and make it relevant and easy to understand by using the RISER™ formula.

Gen Z Is Changing Rural B2B Marketing. Are You Ready?

The 3 P’s of Successful Virtual Events – Production

The 3 P’s of Successful Virtual Events – Promotion

The 3 P’s of Successful Virtual Events – Planning

Journalism in the Era of Fake News

Shift•ology Wins Best of Show at 2025 Gem City PR Awards

Ranked as Top 5 PR Firm in Ohio

Free Photo Tips Sheet

Shift•ology Communication Receives Best of NAMA Award from National Agri-Marketing Association

Virtual Farm Trips® Bring the Farm to 1.5 Million Viewers and Counting

Virtual Farm Trips Open Doors Without Opening Biosecurity Risks

A Simple 5-Pillar Formula to Communicate Science

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