Rethinking Reputation Management – Beyond Damage Control
Your brand reputation is shaped every day – intentionally or not – so be proactive, authentic and consistent in how you communicate and show up.
Celebrating 20 Years of “In Ohio Country Today”
“In Ohio Country Today” has been sharing the stories of Ohio farms, farmers, farm families and rural communities for 20 years. Hosts Dan Wilson, Alan Davis and Gary Jackson reflect on the program’s journey and growth, and memories made.
Gen Z Is Changing Rural B2B Marketing. Are You Ready?
Gen Z is changing the rules of B2B marketing in agriculture; are you keeping up? Explore how to engage this digital-native, values-driven generation with strategies that work across ag, rural health and community sectors.
The 3 P’s of Successful Virtual Events – Production
Tips to produce a smooth and successful live virtual event, and what you should do when it's over to prepare for the next.
The 3 P’s of Successful Virtual Events – Promotion
Tips and strategies to maximize the return of your virtual event promotion efforts and set the stage for a successful virtual event.
The 3 P’s of Successful Virtual Events – Planning
Tips for properly planning virtual events that set a strong foundation and produce success.
Journalism in the Era of Fake News
There is still a place for journalism in our divided world, and it’s more important than ever.
Shift•ology Wins Best of Show at 2025 Gem City PR Awards
Shift•ology Communication wins Best of Show, among other honors at Dayton PRSA Gem City PR Awards.
Ranked as Top 5 PR Firm in Ohio
Shift•ology Communication ranked 5th on the 2025 O'Dwyer's list of top Ohio PR Firms after posting 6.7% overall growth for the second year in a row. The agency landed at 125 overall nationwide up from 140 last year.
Free Photo Tips Sheet
Our free photo-taking tip sheet is designed for communication professionals who need stronger visuals from colleagues in the field. Clear, simple and easy to follow, this guide helps team members capture photos that actually work for your content.
Shift•ology Communication Receives Best of NAMA Award from National Agri-Marketing Association
VirtualFarmTrips.com, the home of Shift•ology Communication’s Virtual Farm Trips® program, was awarded for the best “Website Directed to Consumers” at the 2025 National AgriMarketing Association’s Best of NAMA Awards.
Virtual Farm Trips® Bring the Farm to 1.5 Million Viewers and Counting
Shift•ology Communication has helped agriculture organizations connect with over 1.5 million students, consumers and other niche audiences to farms through free, live Virtual Farm Trips® (VFTs).