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RISER, Relevant, Interesting, Simple, Evidence-based, Repeatable

Use this Simple 5-Pillar Formula to Communicate Science

If you seek to more effectively connect with your audience when you have complex ideas and issues to explain, try applying the RISER™ formula. Anyone can use this 5-part formula outlined below to test that your content balances the audience’s needs while ensuring your message is scientifically accurate and understandable.

That One Time, at Re-Brand Camp…

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Your brand is more than a logo. It encompasses every touchpoint you have with your audience. It's the experiences they have, the feelings they feel, and the continuity or disjointedness of it all, depending upon how you go about it. If perception truly is reality, then you better make sure you get your branding right.

How to Make a Punchy Pitch: A Winning Formula

Reporters' inboxes are overflowing with press releases and pitches. If you want coverage for your business or organization, nailing your pitch is the key to ensuring the story makes the news. Make your pitch grab attention, deliver impact and leave your audience wanting more using this winning formula - concise, clear and compelling.

From Trend to Tool: The QR Code Comeback

Over the past few years, QR (Quick Response) codes have made an impressive comeback. Once seen as a fleeting trend, these black-and-white squares have become essential tools for marketing. Organizations are leveraging QR codes to connect with audiences, streamline information sharing and measure engagement.

A Rural American Mindset is Gaining Traction

The industrialization of the early 1900s sparked migration from rural to urban areas in the United States. By 1920, for the first time, more Americans lived in urban areas than rural regions. Since then, four generations of Americans have grown up with an urban living experience. That means — a century later — for the first time in U.S. history, most...

The Value of Clearly Discovering, Knowing and Articulating your WHY

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Perhaps you’ve read Start with Why and been inspired to define it. But the book left you wondering how to define it for yourself. The Why Operating System, or WHY.os, is a simple assessment and training program to enhance your understanding of what you authentically bring to your workplace, family and community. By understanding your WHY.os, you will better understand how you can unleash your inner motivation to foster a sense of purpose in your work and daily life.
Rural House in the country, sunset with heart in (with pulse) in the sky over the sun

Heart Month: The Pulse of Rural America

This American Heart Month, we're not just talking about cardiovascular health; we're celebrating the heart and soul of rural America. According to the CDC, people living in rural areas are more likely to die early from one of the five leading causes of death, with heart disease being one of them, than individuals living in urban areas...

The Risks and Rewards of Political Alignment

Should you actively engage in the political arena, or stay neutral? I have asked myself this question many times over the years. It comes with some risk to align yourself with political interests. Those risks could pay off in a big way or be the downfall of your brand. The pro is that you’re known to stand for something, but a big con is...

Weathering the Winter in Rural Communities: The Vital Role of Primary Care

With [fill-in-the-blank-sickness] season in full-swing, rural healthcare organizations face a critical opportunity to highlight the importance of primary care. This time of year often brings an uptick in illness, and timely communication about primary care can make a significant difference in community health outcomes...
3 Steps to improve Google Reviews. hands of someone holding a smart phone review a business

Improve your Google Reviews in 3 Simple Steps

If you’re looking to attract more customers and grow your business, having strong Google reviews is essential. Not only do reviews enhance your online reputation, but they also play a big role in influencing potential customers’ decisions. The good news? Improving your Google reviews doesn’t have to be...

Predicting 2025: The Future of Public Relations

As we approach 2025, the public relations landscape is poised for significant changes, driven by technological advancements, shifting consumer behaviors and the ongoing need for adaptability. Our Shift•ology Communication account management team’s PR predictions fall into three overarching categories...

12 Virtual Farm Trips Worth (Re)Watching from 2024

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At Shift•ology, we’ve produced ~450 LIVE Virtual Farm Trips (VFTs) for nearly 1.5 million students since 2014. Over 300,000 students experienced a VFT in 2024 alone. Here's a look back at 12 of the most unique, new and interesting Virtual Farm Trips we helped our partners produce this year.