What Nobody Sees: The Engineering Behind a LIVE Virtual Event By Dan Toland When you join a live virtual experience, whether it’s a virtual field trip, a professional webinar or a special branded event, it often feels simple. A host appears. A guest joins from a...
Between Deadlines and Bedtimes Lessons from a Working Mom in Communications by Emily Bennett “I wrote a white paper.”“Let’s circle back on that strategy.”“Did you brush your teeth?”“Where are your shoes?” Somewhere between client calls and packing lunches, this is...
When Communication Fails, it’s Rarely About PR. It’s About Meaning. by Melanie Wilt, APR In agriculture, we often say the industry has a PR problem. It doesn’t. It has a meaning problem. And, this isn’t unique to agriculture. We see it in rural healthcare...
Different Pace. Sharper Focus. by Melanie Wilt, APR When I stepped down from county commission at the end of 2025, a lot of people asked the same question, usually with genuine concern and a little disbelief: “So … what are you going to do now?” The short answer: many...
The People Behind the Messaging The Vital Role of Mental Health by Emily Bennett Conversations about mental health have become more common in healthcare and community settings – and for good reason. Clear, compassionate communication around mental health reduces...
The Rise of AI is PR’s Time to Shine by Melanie Wilt, APR Artificial intelligence is transforming nearly every industry, promising faster decisions, sharper insights and streamlined processes. But amid all the hype and disruption, one truth remains: strategy and...
