by Dan | Jun 11, 2025 | News, Podcast
Journalism in the Era of Fake News A PR Professional’s Perspective By Melanie Wilt, APR Journalism has experienced a seismic shift in recent decades, thanks to evolving technology and news cycles, and persistent misinformation. I have a deep respect for ethical...
by Dan | Apr 3, 2025 | News, Podcast
That One Time, at Re-Brand Camp… By Dan Toland A logo is often the first thing somebody thinks of when asked to define a “brand,” but the actual definition goes way deeper. It encompasses every touchpoint your entity has with your audiences. It’s the experiences...
by Dan | Feb 19, 2025 | News, Podcast
The Value of Clearly Discovering, Knowing and Articulating your WHY On a recent episode of our Shooting the Shift podcast, we had an extremely fascinating conversation with Dr. Gary Sanchez, the founder of the WHY Institute and a discovery tool to help anybody...
by Dan | Nov 18, 2024 | News, Podcast
There’s a Turkey in the White House! By Dan Toland The election has come and gone, and while there’s a lame duck currently in office, there will soon be a turkey at the White House. No, we’re not talking about the next President of the United States, but rather...
by Dan | Sep 27, 2024 | News, Podcast
Leadership Insights from a Public Relations Pro Strategies for Effective Team Management By Melanie Wilt In the fast-paced world of public relations and communications, effective leadership is crucial for agency success. In our recent Shooting the Shift podcast, we...
by Dan | Aug 27, 2024 | News, Podcast
Get Started Sharing Your Agricultural Sustainability Story By Cassie Jo Arend Sustainability is a multifaceted concept, especially for those doing business in agriculture and food production. For farmers and companies alike, reporting on sustainability efforts can...
