About Us

Reach More • Convince More • Win More

Shift•ology Communication is dedicated to the “science of change” for the bioscience industries it serves. The award-winning professional team applies science-based communication practices — such as research, neuromarketing and evaluation — to help our clients reach more, convince more and win more.

We were founded in 2008 and are proud to be a certified Ohio Women-owned Business Enterprise.

Our Journey

From Mel’s old farmhouse to a downtown loft office, we have evolved; but we have maintained the same core values and passion for our craft and our clients.

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  • 2023

    Over 950,000 students reached trough Virtual Farm Trips

    Over 950,000 students reached trough Virtual Farm Trips

    May 1, 2023
  • 2022

    Certified as a Women-owned Business Enterprise

    Certified as a Women-owned Business Enterprise

    October 1, 2022
  • 2022

    Agriculture Accounts team formed

    Agriculture Accounts team formed

    May 1, 2022
  • 2021

    Mel’s second term as commissioner and Commission President

    Mel’s second term as commissioner and Commission President

    May 3, 2021
  • 2021

    Virtual Farm Trips program reaches 400,000 students!

    Virtual Farm Trips program reaches 400,000 students!

    May 1, 2021
  • 2020

    Moved to Co-Hatch and hybrid work environment

    Moved to Co-Hatch and hybrid work environment

    February 1, 2020
  • 2019

    200th graduate of OABA’s LAUNCH program

    200th graduate of OABA’s LAUNCH program

    May 1, 2019

    The Ohio AgriBusiness Association graduates their 200th student!

  • 2018

    First decade of business!

    First decade of business!

    May 1, 2018
  • 2017

    1,500 Spokespersons Trained through Authentic Voices

    1,500 Spokespersons Trained through Authentic Voices

    May 31, 2017
  • 2017

    Melanie elected to Clark County Commissioner

    Melanie elected to Clark County Commissioner

    May 1, 2017
  • 2017

    Rebranded to Shift•ology Communication

    Rebranded to Shift•ology Communication

    May 1, 2017
  • 2015

    Kari joins the team!

    Kari joins the team!

    May 1, 2015
  • 2014

    First Virtual Farm Trip held for Ohio Pork Council

    First Virtual Farm Trip held for Ohio Pork Council

    May 1, 2014

    The Ohio Pork Council hosted its first Virtual Farm Trip with us!

  • 2014

    Began hybrid work and moved to Google Drive

    Began hybrid work and moved to Google Drive

    March 1, 2014

    The shift to Google Drive allowed us to begin hybrid work!

  • 2013

    Narrowed focus to bioscience communication

    Narrowed focus to bioscience communication

    May 23, 2013

    Focusing on Agriculture, Health and Education

  • 2013

    Celebrated 5 years in business!

    Celebrated 5 years in business!

    May 1, 2013

    Emily and Dan joined the team!

  • 2012

    Named Small Business of the Year

    Named Small Business of the Year

    May 1, 2012

    Greater Springfield Chamber of Commerce

  • 2011

    Marin joins the team

    Marin joins the team

    May 5, 2011

    And the Intern of the Century joined the firm (Emily Bennet)

  • 2010

    Moved office to downtown Springfield, OH

    Moved office to downtown Springfield, OH

    May 1, 2010

    Moved out of our home office and added our first full-time account manager.

  • 2009

    Hired first employee

    Hired first employee

    May 1, 2009
  • 2008

    Founded Wilt PR

    Founded Wilt PR

    August 1, 2008

    One person show in home office

Meet Our Team

  1. Mel2_Small
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Melanie Wilt, APR

Founder & Chief Experience Officer
(aka Bossologist)

  1. Dan1_Small
  2. DanFamily-1

Dan Toland

Director, Virtual Experiences
(aka Enabler of Internets)

  1. Marin1_Small
  2. MarinFamily-1

Marin Smith

Creative Director
(aka Princess Pixel Pusher)

  1. CassieJoArend_Small
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Cassie Jo Arend

Account Manager, Agriculture

  1. Emily1_Small
  2. BennettFam_518x518

Emily Bennett

Account Manager
(aka Chief Grammarologist)

  1. Kari1_Small
  2. Griffith-boys-518x518-1

Kari Griffith

Marketing Coordinator
(aka Office Momager)

  1. Alex2_Small
  2. IMG_9213-2-scaled

Alex Miller

Virtual Engagement Manager
(aka Office Humorist)

  1. CarleyCopplerHeadshot
  2. IMG_3976

Carley Roberts

Junior Account Manager
(aka The Cow Whisperer)

  1. johnjohnson_headshot
  2. johnjohnson_headshot

John Johnson

Digital Designer
(aka The Code Bender)

Shift•ology's Barkologists

Our Barkologists play an integral role on the Shift•ology team, whether it’s protecting the human Shifters from the perils of Springfield (i.e. the UPS man or our maintenance guy) with their ferocious barks or helping us to get in the right frame of mind with a relaxing snuggle sesh on the white couches during a brainstorm. Chances are, one of these fur babies will be here if you ever stop by our office, so be sure to have some dog treats and a lint brush on hand!  

Bentley-1024x1024

Bentley

Boss of Emily
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Teddy

Boss of Dan
Walter

Walter

Boss of Marin
Willard

Willard

Boss of Marin
Ginger_438x438

Ginger

Boss of Cassie Jo
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Tyson

Boss of Kari
Hayden

Hayden

Boss of Alex
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Moose

Boss of Melanie
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Leo

Boss of Kari

Speaking Opportunities for your Group or Organization

From workshops, to educational sessions and keynote presentations, our team offers a wide variety of workshops, presentations and engagement opportunities for your group or organization. We will even customize presentations based on your needs. Learn more about the types of presentations we offer.

LEARN MORE ABOUT OUR SESSIONS
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Workshop

Hands-on training session that includes opportunities to collaborate and practice communication skills based on realistic scenarios geared toward your audience.

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Keynote Program

Our team’s light, motivational and humorous presentations will wake up your conference audience and get them ready to learn, while improving basic communication skills.

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Educational Session

Great for breakouts and smaller groups, these sessions include hands-on learning, collaboration and discussion.

Careers

We are always open to reviewing resumes for the following positions:

Account Manager

News

Defining Public Relations and Marketing through a Happy Meal

Explaining our roles as public relations and communication professionals can often feel like cracking a code. The Happy Meal is a perfect example to help explain what we do at Shift•ology Communication.

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Shift•ology Communication Expands Digital Design Team and Capabilities

Shift•ology Communication welcomes experienced digital designer, John Johnson, to the agency’s team to broaden the scope of services the agency offers.

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Soft is for Babies’ Bottoms, Marshmallows & Leather. Not Communication!

Referring to communication as a “soft skill” undermines the importance of listening, speaking and building understanding. Communication is the science of creating meaning, which is complex and requires a number of hard technical tools that can be practiced and improved upon by those at any level of skill.

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Deep Thoughts on Deep Fakes

Deep fakes make it look like a person said or did something they never actually did. While they can be used for harmless purposes, I’ve become concerned for risks this poses to corporations, leaders, brands and individuals.

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A Lot Can Change in 15 Years

A Lot Can Change in 15 Years By Melanie Wilt, APR   The last 15 years have brought significant changes in technology and the workplace that […]

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Is AI here to take our jobs?

It can be challenging to think that artificial intelligence (AI) could reduce — or even eliminate — the need for writers, designers and other communication professionals. We decided to ask ChatGPT, one of many AI tools that exist, what the pros and cons are to using this technology.

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Elevate Your Communication by Shifting from Art to Science

Starting a science-based communication approach means setting aside your assumptions and listening to what your target audience needs and wants from you, what will make their lives better, and how you can answer that need with your products or services.

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Tips for Creating a Culture of Belonging

I was recently asked by a client to share some ideas with their partners to create a culture of belonging in their organizations. This non-profit serves about thirty other non-profit ministries who are part of their umbrella organization; equipping their members is a big part of what they do. As I reflected on the advice we shared, I recognized how important a culture of belonging is to all organizations and workplaces — non-profit and for-profit, as well as internal and external. So, I adapted this article to share the insights more broadly. Here it is…

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What’s the BEEF All About?

In the last couple weeks, my Facebook feed has been sprinkled with information comparing ground beef purchased at a grocery store with that from a local farm. The premise of the post was to promote the notion that “local” ground beef is a safer, more nutritious option. As tempting as it is to agree with that, the opposite is actually true!

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Stop Saying It! 5 Trite Ag Clichés to Retire

Are we able to recognize the clichés that have resulted from our insufferable repetition of agriculture industry jargon? We want to encourage the industry in joining us to let go of these colloquial phrases that no longer serve us.

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