Shooting the Shift
Join our team of communication professionals as we take time to reflect, share and provide insights that help you Reach more, Convince more and Win more.
We feature casual and fun conversations, tips and topics surrounding the science of communication.
Our Newest Shooting the Shift Episode
Mara Schmid
Content Creator | Snack Stash MVP | Most Likely to Work Ahead
John Johnson
Digital Designer | Master of Meaningful Visuals | Most Likely to Have a Fidget Toy On-Hand
Kari Griffith
Assistant Account Executive | Chief Simplifier | Sarcasm Enthusiast
Dan Toland
Director, Virtual Experiences + Ag Projects | Deep Dive King | Most Likely to be Mistaken for IT
Cassie Jo Arend
Account Manager, Agriculture | Social Media Maven | Hashtag Heroine
Emily Bennett
Senior Account Manager | Grammar Gladiator | The Client Charmer
Marin Smith
Vice President of Client Services + Creative | Office Picasso | Brand Builder Extraordinaire
Melanie Wilt, APR
Founder & Chief Experience Officer | Vision Virtuoso | Most Likely to Start a Virtual Book Club
Meet the Hosts
Dan Toland & the Shift•ology Team
Dan Toland has worked with farm organizations since 2007 to enhance advocacy and education efforts through digital platforms. As Shift•ology’s Director of Virtual Experiences, Dan has grown the company’s Virtual Farm Trips® program from a single trip for one client to a platform that provides customized LIVE virtual experiences to over 1 million students across the country.
A graduate of The Ohio State University with a degree in agricultural communication, Dan has received the Young Professional Achievement Award from OSU’s College of Food, Agricultural, and Environmental Sciences Alumni Society in 2013 for his influential work in agricultural advocacy.
Dan serves as the primary host of Shooting the Shift, and is often joined by other members of the Shift•ology team, who serve as co-hosts and guests.