We win
when you win

We help clarify complex concepts for more meaningful connections with your stakeholders. We win when you’re empowered to expand your reach, convince the marketplace and achieve measurable business results.

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Agriculture. Rural Health. Communities. Energy. Education.

Our Why-First
Operating System

We celebrate communication as “the science of creating meaning.” When our science is applied to your science, you get predictable and measurable changes in opinions, attitudes and relationships. We use a brain-based approach that starts with WHY to deeply resonate with your stakeholders. As a partner with your team, we make sense of complex ideas and concepts and help you build trusting relationships with your customers, patients, stakeholders and students.

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Top 5 Ohio PR Firm According to O'Dwyers
Top 10 National Ag Firm According to O'Dwyers

This is
The Shift

Don’t take our word for it. Our award-winning work speaks for itself.

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Website Design & Development

Digital Strategy & Planning + Social Media

Graphic Design + Branding + Digital Strategy & Planning + Video

Our proven process achieves results for our clients, and our work receives accolades for best practices, results and management.

Best of NAMA Awards

PRISM Awards

Small Business of
the Year, 2011

40 Under 40 Award

Distinguished Young Professional Award

2011 Service Award

Excellence in
Communication Award

Patriotic Employer Award

Agriculture

Rural Health

Communities

Energy

Education

We work
with winners

We are blessed to partner with some of the best organizations in agriculture, rural health and communities. While we don’t limit ourselves, these are the core areas where we bring deep experience and knowledge that strengthen our relationships.

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News from
inside the lab

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The Capital Building with ripples in the image like it's being view from water.

Cabinet Nominations Signal a Sharp Turn Away from Data-Driven Policymaking

November 26, 2024

President-elect Trump’s recent Cabinet nominees reflect an increasing trend of emotional and social factors overshadowing governmental decision-making. Several appointees are household names with celebrity status but minimal practical experience in the areas they will lead. What they lack in expertise, they compensate for with impassioned distrust of traditional institutions.
Strengthening Sense of Community, Celebrate Your Team’s Well-Being This Holiday, An image of a family enjoying dinner, the room is brightly lit with Christmas lights in the background.

Season for Strengthening Sense of Community 

November 21, 2024

The holiday season is a time for gathering and celebrating, but for many healthcare professionals in rural areas, the season also brings unique challenges. Some rural healthcare workers experience isolation due to remote work locations and smaller staff sizes. As the holiday season approaches, it’s important for rural healthcare organizations to focus on building a sense of community among staff. A connected team is not only happier but also better equipped to deliver quality care to the patients who rely on them. Here are a few ways rural healthcare organizations can strengthen their internal community this holiday season.
There's a turkey in the white house, an image of cooper farms holding a turkey in front of barack obama in the white house.

There’s a Turkey in the White House!

November 18, 2024

Gary and Cole Cooper of Cooper Farms, share a peek behind the feathers from their adventure raising a turkey to be pardoned by President Obama in 2014 on an episode of Shift•ology Communication's Shooting the Shift podcast.