June 19, 2024

The Intersection of Communication and the Law

How similarities and differences in the fields of communication and the law impact the way agriculture approaches consumers.
May 24, 2024

Personal Branding 101 for Aspiring Public Relations Professionals

“Personal branding” has become increasingly prevalent with the advent and growth of social media, as individuals harness the power of these platforms to showcase who they are and build their own brands. Here are some takeaways and tips to help ensure your personal brand is on point as you set out on your PR career journey.
April 29, 2024

Shift•ology Ranked as Top 10 National Agricultural PR Firm

Shift•ology Communication ranked 10th on the 2024 O'Dwyer's list of top Agricultural PR Firms, a testament to the company's expertise in the science of communication.
April 29, 2024

The Pros of Pro Bono

“Pro Bono”...it’s a funny sounding phrase, but what exactly does it mean? And what’s so “pro” about it? We defined and discussed the nuances of pro bono work and the benefits it can have for client, agency and the community during a recent episode of our “Shooting the Shift” podcast featuring Eddie Bell of the Springfield, Ohio Rotary Club, the host of an annual gourmet food truck competition that has become Springfield’s “Must Taste Event of the Summer.”