About-Face: 5 Reasons Virtual Farm Trips Will Still Outperform Physical Tours Beyond the Pandemic By Dan Toland We’ve heard it all before, and many hold it as truth: “There’s no substitute for in-person, face-to-face interaction.” But as COVID-19 has proven,...
By Melanie Wilt These days, every agribusiness is mired in sustainability regulations, programs and plans. Your agribusiness can benefit from the stamp of approval that comes from H2Ohio or 4R certification or your own branded sustainability program, but the...
The Shift•ology Communication mom-squad (Kari, Mel, Marin and Emily) wish you and yours a Happy Mother’s Day. We know this day is not an easy one for some women, and for those of you who are missing your mom, a child or an empty place where a child might exist, please...
For some, sitting in a Zoom meeting could be considered boring. To us, it’s an opportunity to explore our creativity and help our partners find ways to connect and communicate with their audiences. This last year’s challenges have become opportunities to unleash our...
by Melanie Wilt Listening: the most undervalued, yet crucial communication skill. I think most Americans would agree that listening is a lost art and that perhaps our country could be more unified if we would all spend more time practicing this skill. Without...
Communication Metrics = The Key to Business Success by Melanie Wilt There’s a long-running joke around the Shift•ology office that we don’t do math. Correction. None of us like to do math; but we do it nearly every day in the practice of public relations. Most of us...
