PR Accreditation: Why Does it Matter?

PR Accreditation: Why Does it Matter?

PR Accreditation: Why Does it Matter? By Melanie Wilt You may think that PR pros are just born people persons. Give them social media, a microphone and they will rule the world! That is not only wrong, but it’s scary.  Public relations is a skilled profession that...

Seven Ways to Set Up Your Event Booth for Success

Seven Ways to Set Up Your Event Booth for Success    By Cassie Jo Arend Whether you’re headed to a large tradeshow, small job fair, or hosting a virtual event booth, what you bring to the show matters. Here are seven tips for success as you navigate the new show...
10 Reasons Working Moms Rock

10 Reasons Working Moms Rock

The Shift•ology Communication mom-squad (Kari, Mel, Marin and Emily) wish you and yours a Happy Mother’s Day. We know this day is not an easy one for some women, and for those of you who are missing your mom, a child or an empty place where a child might exist, please...
Virtual Experiences – Where are we now?

Virtual Experiences – Where are we now?

For some, sitting in a Zoom meeting could be considered boring. To us, it’s an opportunity to explore our creativity and help our partners find ways to connect and communicate with their audiences. This last year’s challenges have become opportunities to unleash our...