Deep fakes make it look like a person said or did something they never actually did. While they can be used for harmless purposes, I’ve become concerned for risks this poses to corporations, leaders, brands and individuals.

Referring to communication as a "soft skill" undermines the importance of listening, speaking and building understanding. Communication is the science of creating meaning, which is complex and requires a number of hard technical tools that can be practiced and improved upon by those at any level of skill.