by Dan | Apr 4, 2025 | News
A Simple 5-Pillar Formula to Communicate Science Test your content for balance with audience needs and accuracy By Melanie Wilt, APR, Shift•ology Communication Communication is the science of creating meaning. So, why don’t more people practice communication with the...
by Dan | Mar 24, 2025 | News
From Trend to Tool: The QR Code Comeback By Emily Bennett Over the past few years, QR (Quick Response) codes have made an impressive comeback. Once seen as a fleeting trend, these black-and-white squares have become essential tools for marketing. Organizations are...
by Dan | Feb 19, 2025 | News, Podcast
The Value of Clearly Discovering, Knowing and Articulating your WHY On a recent episode of our Shooting the Shift podcast, we had an extremely fascinating conversation with Dr. Gary Sanchez, the founder of the WHY Institute and a discovery tool to help anybody...
by Dan | Nov 18, 2024 | News, Podcast
There’s a Turkey in the White House! By Dan Toland The election has come and gone, and while there’s a lame duck currently in office, there will soon be a turkey at the White House. No, we’re not talking about the next President of the United States, but rather...
by Dan | Sep 27, 2024 | News, Podcast
Leadership Insights from a Public Relations Pro Strategies for Effective Team Management By Melanie Wilt In the fast-paced world of public relations and communications, effective leadership is crucial for agency success. In our recent Shooting the Shift podcast, we...
