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Vanilla Ice and Shift•ology: Check Out the Hook

As we've explained to Emily, Vanilla Ice was solving problems like a lyrical poet before she was even born. And, there's a lesson in that. You might think of creative strategy as art that applies to sales and marketing (or rap music for that matter), but creative strategy can be pivotal in solving - yo - business's biggest problems. 

Five Questions to Ask Before Delegating Social Media to the Intern

If I had a dollar for every time a client or colleague told me they were planning to hire an intern to manage their Facebook page, I'd be a very rich woman. Because social media is something that has come to business in the last decade, leaders have erroneously associated social media with youth and disassociated it with business strategy.

Things you never thought you’d see: Check-off a Bacon Machine

The bacon vending machine introduced this week at Ohio State University’s College of Food, Ag & Environmental Sciences has received a ton of press. How exactly does an association of farmers and an academic institution come up with and execute a crazy idea like bacon for a buck?

Where’s the “Reality” in Virtual Reality Farm Tours?

By Dan Toland A lot of money, time and effort is spent by well-meaning organizations these days to produce recorded virtual reality tours or videos that end up high on “bells and whistles” but absurdly low on reach and engagement. Considering these experiences are supposed to purport reality through virtual means, the pre-recorded, highly-scripted, meticulously-edited, […]

10 Years of Personal Growth

When I started this enterprise, I had a 2 year old (CJ) and a 4-month-old (Addie), and the delusion that being self-employed would actually make work-life balance easier. Cute, huh?

Celebrating a Decade of Lessons Learned

Ten years ago today, I woke up the owner of brand new public relations business and a dream. The week before, I had walked away from my six figure job with a small contract.

10 Traits of an Executive Rock Star

After working with five classes of Ohio AgriBusiness Association LAUNCH leaders (nearly 100 participants!), eight classes of AgriPOWER and various executive clients over the years, I've been able to observe some of the characteristics that distinguish an executive from a manager. Are you able to check off all 10 boxes?

Wilt Public Relations Shifts Gears with New Brand

After nearly 10 years in business, bioscience agency Wilt Public Relations is rebranding as Shift•ology Communication to better express the agency’s unique science-based communication process that helps its clients reach more, convince more and win more.