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What’s the BEEF All About?

In the last couple weeks, my Facebook feed has been sprinkled with information comparing ground beef purchased at a grocery store with that from a local farm. The premise of the post was to promote the notion that “local” ground beef is a safer, more nutritious option. As tempting as it is to agree with that, the opposite is actually true!

Stop Saying It! 5 Trite Ag Clichés to Retire

Are we able to recognize the clichés that have resulted from our insufferable repetition of agriculture industry jargon? We want to encourage the industry in joining us to let go of these colloquial phrases that no longer serve us.

Bulletproof Your PR Budget

The last few years have given us record stock markets (both highs and lows), a pandemic, natural disasters and a completely new workforce dynamic. While there are very few things that are for certain, there are a number of things you can do today to bulletproof your budget for next year to ensure positive results for your organization, issues and brands. 

PR Accreditation: Why Does it Matter?

You may think that PR pros are just born people persons. Give them social media, a microphone and they will rule the world! That is not only wrong, but it’s scary. 

Account Manager

Shift•ology Communication is accepting resumes for the position of Account Manager. Learn more here.

Top 10 Traits for Leaders

Effective leadership is vital to the long-term success of any organization. Leaders shape the culture, train the future, and make the decisions that bring organizations to life. While a lot of credit is given to natural-born leaders, leadership is mostly a character trait that is learned over time. Learning these 10 traits will help you improve your leadership quality, and put you in a good place to lead effectively.

TikTok: Why You Should Use it for Your Agribusiness

These days, every agribusiness is mired in sustainability regulations, programs and plans. Your agribusiness can benefit from the stamp of approval that comes from H2Ohio or 4R certification or your own branded sustainability program, but the requirements can be staggering. And, while these things provide proof of your good intentions and nice talking points for your state and local elected officials, what do your efforts actually mean to your farmer customers?

Six Considerations to Make Your Agribusiness Sustainability Program Stick

These days, every agribusiness is mired in sustainability regulations, programs and plans. Your agribusiness can benefit from the stamp of approval that comes from H2Ohio or 4R certification or your own branded sustainability program, but the requirements can be staggering. And, while these things provide proof of your good intentions and nice talking points for your state and local elected officials, what do your efforts actually mean to your farmer customers?