by Dan Toland | Feb 16, 2023 | News
What’s the BEEF All About? Fear-Based Marketing Undermines Consumer Confidence By Carley Roberts In the last couple weeks, my Facebook feed has been sprinkled with information comparing ground beef purchased at a grocery store with that from a local...
by Dan Toland | Nov 22, 2022 | News
Stop Saying It! 5 Trite Ag Clichés to Retire By Melanie Wilt Clichés are phrases that have lost their meaning from being so overused in society. We notice these rote phrases in everyday language, like “thinking outside the box,” “low-hanging fruit” and “close...
by Dan Toland | Nov 9, 2022 | News
Shift•ology now a Certified Women-Owned Business Enterprise Wilt Public Relations, dba Shift•ology, is now a certified Women-Owned Business Enterprise. The Ohio Department of Development, Minority Business Development Division has determined that Wilt Public...
by Dan Toland | Oct 30, 2022 | News
Bulletproof Your PR Budget By Melanie Wilt The last few years have given us record stock markets (both highs and lows), a pandemic, natural disasters and a completely new workforce dynamic. While there are very few things that are for certain, there are a number of...
by Dan Toland | Sep 9, 2022 | News
PR Accreditation: Why Does it Matter? By Melanie Wilt You may think that PR pros are just born people persons. Give them social media, a microphone and they will rule the world! That is not only wrong, but it’s scary. Public relations is a skilled profession that...
by Dan Toland | Aug 31, 2022 | News
Takeaways from my Summer Internship at Shift•ology Communication By Lydia Henry Throughout my internship at Shift•ology Communication, I gained several new and improved skills to take into my senior year at Bowling Green State University. I learned different...
