The Risks and Rewards of Political Alignment By Melanie Wilt, APR, CEO of Shift•ology Communication Should you actively engage in the political arena, or stay neutral? I have asked myself this question many times over the years. It comes with some risk to align...
Weathering the Winter in Rural Communities: The Vital Role of Primary Care By Emily Bennett With [fill-in-the-blank-sickness] season in full-swing, rural healthcare organizations face a critical opportunity to highlight the importance of primary care. This time of...
Improve your Google Reviews in 3 Simple Steps By Mara Schmid, John Johnson, Shift•ology Communication If you’re looking to attract more customers and grow your business, having strong Google reviews is essential. Not only do reviews enhance your online reputation, but...
Predicting 2025: The Future of Public Relations By Melanie Wilt, Dan Toland, Emily Bennett and Cassie Jo Arend, Shift•ology Communication As we approach 2025, the public relations landscape is poised for significant changes, driven by technological advancements,...
12 Virtual Farm Trips Worth (Re)Watching from 2024 By Dan Toland At Shift•ology, we’ve produced over 450 LIVE Virtual Farm Trips (VFTs) for over 1.5 million students since 2014 – each one of them unique. In 2024 alone, more than 300,000 students were registered...
Cabinet Nominations Signal a Sharp Turn Away from Data-Driven Policymaking By Melanie Wilt, APR, CEO of Shift•ology Communication and Clark County Commission President President-elect Trump’s recent Cabinet nominees reflect an increasing trend of...
