That One Time, at Re-Brand Camp… By Dan Toland A logo is often the first thing somebody thinks of when asked to define a “brand,” but the actual definition goes way deeper. It encompasses every touchpoint your entity has with your audiences. It’s the experiences...
The Value of Clearly Discovering, Knowing and Articulating your WHY On a recent episode of our Shooting the Shift podcast, we had an extremely fascinating conversation with Dr. Gary Sanchez, the founder of the WHY Institute and a discovery tool to help anybody...
12 Virtual Farm Trips Worth (Re)Watching from 2024 By Dan Toland At Shift•ology, we’ve produced over 450 LIVE Virtual Farm Trips (VFTs) for over 1.5 million students since 2014 – each one of them unique. In 2024 alone, more than 300,000 students were registered...
LIVE Virtual Farm Trips Become Award-Winning Staples for Agriculture Education By Dan Toland As Shift•ology’s Director of Virtual Experiences and manager of our Virtual Farm Trips (VFT) program, I’ve had the pleasure of working with groups across the country to plan...
The Intersection of Communication and the Law By Melanie Wilt Communication and the law are very complementary professions. Both require strong arguments and a certain degree of influence. However, you may get differing advice from your PR counsel and your legal...
