5 PR Trends In 2024

5 PR Trends In 2024

5 Public Relations Trends in 2024 By Melanie Wilt, APR This year, we are settling into a world that looks mighty different from the one we lived in even five years ago. I see the practice of public relations and PR trends through an entirely different lens. 1. Crisis...
Is AI here to take our jobs?

Is AI here to take our jobs?

Is AI here to take our jobs? By Carley Roberts, Shift•ology Communication   We’ve been asking the same question. It can be challenging to think that artificial intelligence (AI) could reduce — or even eliminate — the need for writers, designers and other...