Shiftology Ranked as Top 10 National Agricultural PR Firm

SPRINGFIELD, Ohio (April 29, 2024) – Shift•ology Communication ranked 10th on the 2024 O’Dwyer’s list of top Agricultural PR Firms, a testament to the company’s expertise in the science of communication.

For 55 years, O’Dwyer’s has been conducting PR firm rankings, recognizing outstanding agencies focusing on factors such as strategic communications counsel, media relations and financial performance (excluding advertising or production expenses). The ranking system is widely considered one of the industry’s most reputable sources. Shift•ology Communication landed 140th among all ranked firms in the nation. 

“Our partners are the ones that make this happen. Our shared goals and values are the driving force behind everything we do at Shift•ology, ” said Melanie Wilt, CEO of Shift•ology. “When I founded this business more than 15 years ago, an O’Dwyer’s ranking wasn’t even on my radar, but as we’ve grown and evolved , it’s evident that our work is among the best in the industry.

Shift•ology’s company structure includes an ag accounts team, which services industry-leading food and agricultural companies, organizations and commodity groups across the country, such as Cooper Farms, RWE Renewables, Ohio Soybean Council, American Dairy Association of Indiana and San Joaquin AgVentures. 

In addition, Shift•ology’s flagship innovation, Virtual Farm Trips®, brings agriculture to life through free, live virtual experiences to a wide variety of farms across the country. Since 2015, Shift•ology has worked with dozens of partners to host nearly 400 live VFTs that have reached more than 1 million students. Trips have featured a diverse array of farms and businesses across the spectrum of agriculture in more than 30 states, hosting more than 40,000 students for single events.

“This ranking confirms that our team’s hard work, expertise and passion for serving clients in the agricultural sector is being noticed,” said Wilt. “We remain committed to delivering innovative communication strategies that empower our clients to thrive in a dynamic and ever-evolving industry.” 

Last week at the National Agri-Marketing Association Conference in Kansas City, Shift•ology and clients, American Dairy Association Indiana and San Joaquin County AgVentures, received Best of NAMA awards for Virtual Events featuring Indianapolis 500® Milk Person, Kerry Estes and Producer-Funded PR Campaign Element for a  virtual experience on a California blueberry farm and apple orchard, respectively. 

Shift•ology Communication is a full-service agency that specializes in storytelling, virtual experiences and PR counsel. In addition to serving the agriculture industry, it specializes in science-based communication for healthcare, energy and communities. The agency was founded in 2008 and is based in Springfield, Ohio. To learn more, visit