We win
when you win
We help clarify complex concepts for more meaningful connections with your stakeholders. We win when you’re empowered to expand your reach, convince the marketplace and achieve measurable business results.
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Our Why-First
Operating System
We celebrate communication as “the science of creating meaning.” When our science is applied to your science, you get predictable and measurable changes in opinions, attitudes and relationships. We use a brain-based approach that starts with WHY to deeply resonate with your stakeholders. As a partner with your team, we make sense of complex ideas and concepts and help you build trusting relationships with your customers, patients, stakeholders and students.
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This is
The Shift
Don’t take our word for it. Our award-winning work speaks for itself.
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Website Design & Development
Digital Strategy & Planning + Social Media
Graphic Design + Branding + Digital Strategy & Planning + Video
Our proven process achieves results for our clients, and our work receives accolades for best practices, results and management.
Best of NAMA Awards
PRISM Awards
Small Business of
the Year, 2011
40 Under 40 Award
Distinguished Young Professional Award
2011 Service Award
Excellence in
Communication Award
Patriotic Employer Award
Agriculture
Rural Health
Communities
Energy
Education
We work
with winners
We are blessed to partner with some of the best organizations in agriculture, rural health and communities. While we don’t limit ourselves, these are the core areas where we bring deep experience and knowledge that strengthen our relationships.
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News from
inside the lab
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Rethinking Reputation Management – Beyond Damage Control
Your brand reputation is shaped every day – intentionally or not – so be proactive, authentic and consistent in how you communicate and show up.
Celebrating 20 Years of “In Ohio Country Today”
“In Ohio Country Today” has been sharing the stories of Ohio farms, farmers, farm families and rural communities for 20 years. Hosts Dan Wilson, Alan Davis and Gary Jackson reflect on the program’s journey and growth, and memories made.
Gen Z Is Changing Rural B2B Marketing. Are You Ready?
Gen Z is changing the rules of B2B marketing in agriculture; are you keeping up? Explore how to engage this digital-native, values-driven generation with strategies that work across ag, rural health and community sectors.