We win
when you win

We help clarify complex concepts for more meaningful connections with your stakeholders. We win when you’re empowered to expand your reach, convince the marketplace and achieve measurable business results.

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Agriculture. Rural Health. Communities. Energy. Education.

Our Why-First
Operating System

We celebrate communication as “the science of creating meaning.” When our science is applied to your science, you get predictable and measurable changes in opinions, attitudes and relationships. We use a brain-based approach that starts with WHY to deeply resonate with your stakeholders. As a partner with your team, we make sense of complex ideas and concepts and help you build trusting relationships with your customers, patients, stakeholders and students.

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Top 5 Ohio PR Firm According to O'Dwyers
Top 10 National Ag Firm According to O'Dwyers

This is
The Shift

Don’t take our word for it. Our award-winning work speaks for itself.

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Website Design & Development

Digital Strategy & Planning + Social Media

Graphic Design + Branding + Digital Strategy & Planning + Video

Our proven process achieves results for our clients, and our work receives accolades for best practices, results and management.

Best of NAMA Awards

PRISM Awards

Small Business of
the Year, 2011

40 Under 40 Award

Distinguished Young Professional Award

2011 Service Award

Excellence in
Communication Award

Patriotic Employer Award

Agriculture

Rural Health

Communities

Energy

Education

We work
with winners

We are blessed to partner with some of the best organizations in agriculture, rural health and communities. While we don’t limit ourselves, these are the core areas where we bring deep experience and knowledge that strengthen our relationships.

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News from
inside the lab

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Rural American Mindset

March 21, 2025

The industrialization of the early 1900s sparked migration from rural to urban areas in the United States. By 1920, for the first time, more Americans lived in urban areas than rural regions. Since then, four generations of Americans have grown up with an urban living experience. That means — a century later — for the first time in U.S. history, most...

The Value of Clearly Discovering, Knowing and Articulating your WHY

February 19, 2025

Perhaps you’ve read Start with Why and been inspired to define it. But the book left you wondering how to define it for yourself. The Why Operating System, or WHY.os, is a simple assessment and training program to enhance your understanding of what you authentically bring to your workplace, family and community. By understanding your WHY.os, you will better understand how you can unleash your inner motivation to foster a sense of purpose in your work and daily life.
Rural House in the country, sunset with heart in (with pulse) in the sky over the sun

Heart Month: The Pulse of Rural America

January 27, 2025

This American Heart Month, we're not just talking about cardiovascular health; we're celebrating the heart and soul of rural America. According to the CDC, people living in rural areas are more likely to die early from one of the five leading causes of death, with heart disease being one of them, than individuals living in urban areas...