by Dan | Jul 31, 2025 | News
Rethinking Reputation Management Beyond Damage Control by Emily Bennett Reputation management sounds like something reserved for companies in crisis mode. But the truth is, it’s something every brand – big or small – should be actively working on every day. As...
by Dan | Jun 23, 2025 | News
Gen Z Is Changing Rural B2B Marketing. Are You Ready? Cassie Jo Arend, Ag Account Manager After nearly 20 years in agricultural communication, I’ve seen my fair share of trends come and go. But what’s happening now feels different. Generation Z—the first fully digital...
by Dan | Jun 11, 2025 | News, Podcast
Journalism in the Era of Fake News A PR Professional’s Perspective By Melanie Wilt, APR Journalism has experienced a seismic shift in recent decades, thanks to evolving technology and news cycles, and persistent misinformation. I have a deep respect for ethical...
by jjohnson | Jun 9, 2025 | News
Shift•ology Wins Best of Show at 2025 Gem City PR Awards SPRINGFIELD, Ohio (June 5, 2025) – Shift•ology Communication earned top recognition at the Public Relations Society of America (PRSA) Dayton Chapter’s 2025 Gem City PR Awards, including the prestigious...
by jjohnson | May 16, 2025 | News
Springfield-Based Shift•ology Communication Ranked as Top 5 PR Firm in Ohio SPRINGFIELD, Ohio (May 15, 2025) – Shift•ology Communication remained 5th on the 2025 O’Dwyer’s list of top Ohio PR firms after posting 6.7% overall growth for the second...
