The Intersection of Communication and the Law By Melanie Wilt Communication and the law are very complementary professions. Both require strong arguments and a certain degree of influence. However, you may get differing advice from your PR counsel and your legal...
Personal Branding 101 for Aspiring Public Relations Professionals By Dan Toland We conduct a lot of branding projects at Shift•ology, including the creation of logos and some neurologically-pleasing claims and messaging to help our clients reach more, convince more...
Shift•ology Ranked as Top 10 National Agricultural PR Firm SPRINGFIELD, Ohio (April 29, 2024) – Shift•ology Communication ranked 10th on the 2024 O’Dwyer’s list of top Agricultural PR Firms, a testament to the company’s expertise in the science...
The Pros of Pro Bono Shift•ology’s Partnership with Springfield Rotary provides 360-degree benefits By Dan Toland “Pro Bono”…it’s a funny sounding phrase that does get used now and again in the professional world. But what exactly does it mean? And what’s...
Strategies to Enhance Productivity for Communications and PR Professionals By Melanie Wilt Imagine standing in a room, holding a piece of paper that represents the length of your overwhelming to-do list. Now, look around as your colleagues arrange themselves from...
