Preparing for Seen and Unseen Communication During Time Off

by Dan Toland | Dec 8, 2023 | News, Podcast

Preparing for Seen and Unseen Communication During Time Off By Cassie Jo Arend For most, the holidays provide enjoyable time off of work. However, for communication professionals, whether we are awake or sleeping, our work is being watched. Kind of like Santa Claus!...

Naughty and Nice Ways to Greet and Gift around the Holidays

by Dan Toland | Dec 4, 2023 | News, Podcast

Naughty and Nice Ways to Greet and Gift around the Holidays By Emily Bennett Shift•ology Communication Account Manager Emily Bennett, our resident “chief grammarologist,” is the trained set of keen eyes that reviews all content we produce for our clients for both...

Holy Cow! A chat with a Dynamic Dairy Duo on Virtual Engagement

by Dan Toland | Nov 6, 2023 | News, Podcast, Virtual

Holy Cow! A Chat with a Dynamic Dairy Duo on Virtual Engagement By Dan Toland I recently connected with Emma Andrew-Swarthout and Kelsey O’Shea from American Dairy Association North East (ADANE) to get their take on the growth and evolution of a Virtual Farm Trip...

Six Tips for Highly Engaging Virtual Farm Trips

by Dan Toland | Oct 3, 2023 | News, Podcast, Virtual

Six Tips for Highly-Engaging Virtual Farm Trips By Alex Miller Picture this: a front-row seat to the farm, where sights and sounds are brought to life through live interactions. Although you might be physically miles away, you feel as if you’ve been transported right...

Defining Public Relations and Marketing through a Happy Meal

by Dan Toland | Sep 18, 2023 | News, Podcast

Defining Public Relations & Marketing through a Happy Meal By Melanie Wilt, APR “So, what exactly do you do?” That’s a question we often encounter as marketing and public relations professionals. Explaining our roles can often feel like cracking a code.  At...