by Dan Toland | Oct 30, 2022 | News
Bulletproof Your PR Budget By Melanie Wilt The last few years have given us record stock markets (both highs and lows), a pandemic, natural disasters and a completely new workforce dynamic. While there are very few things that are for certain, there are a number of...
by Dan Toland | Sep 9, 2022 | News
PR Accreditation: Why Does it Matter? By Melanie Wilt You may think that PR pros are just born people persons. Give them social media, a microphone and they will rule the world! That is not only wrong, but it’s scary. Public relations is a skilled profession that...
by Dan Toland | Aug 31, 2022 | News
Takeaways from my Summer Internship at Shift•ology Communication By Lydia Henry Throughout my internship at Shift•ology Communication, I gained several new and improved skills to take into my senior year at Bowling Green State University. I learned different...
by Dan Toland | Mar 10, 2022 | News
Account Manager The account manager is a central cog in our business – not only interfacing with clients – but developing quality client services with the rest of the team. Job Responsibilities include having fun doing the following: Strategy &...
by Dan Toland | Jan 25, 2022 | News
Seven Ways to Set Up Your Event Booth for Success By Cassie Jo Arend Whether you’re headed to a large tradeshow, small job fair, or hosting a virtual event booth, what you bring to the show matters. Here are seven tips for success as you navigate the new show...
by Dan Toland | Jan 25, 2022 | News
Top 10 Traits for Leaders By Seth Epstein Effective leadership is vital to the long-term success of any organization. Leaders shape the culture, train the future, and make the decisions that bring organizations to life. While a lot of credit is given to...
