Virtual experiences aren't new to us. We've been creating live virtual experiences for our clients that authentically connect with their audiences long before it was a necessity. This includes seamless registration, tracking certification (CEUs) and evaluations, interactive polling, presenter training and technical support.

As we go about setting goals, creating marketing messages and developing events and promotions, I can't emphasize enough how much people want to feel normal and positive. We all want to feel at peace when it seems like nothing is predictable anymore. The taste of a purchased meal in a familiar place, the comfort of a night at home with family (because we chose it), or the smell of the gas pump (because we had somewhere to go) are comforting beyond belief right now.

Having a strong working relationship with Shift•ology and familiarity with our technical and virtual meeting expertise, ADAI reached out to explore the possibility of turning an annual two-day, in-person conference for health professionals into a series of seven interactive webinars, including a Virtual Farm Trip, featuring a variety of dairy and health industry related presenters.

Sure, I heard from my Family and Consumer Sciences teachers that these would be important “down the road,” but I certainly didn’t appreciate how much until I came to rely on them on nearly every day in business, community service and life.