The Ohio Soybean Council enlisted the services of the Shift•ology team to plan and implement a PR campaign around the theme “Get Grilling, Ohio.

Ultimately aiming to increase registration, Camp Canopy turned to Shift•ology to rebrand the camp and develop a new, user-friendly website to engage with potential campers on their turf (i.e. online).

Shift•ology began its work with GISA before the first student stepped foot in a classroom. We worked with the founders to develop a name, brand and message claims to define the school’s brand positioning.

Shift•ology drew inspiration from our client's roots and staples in her pantry to develop a business brand fit for a farmhouse-renovating, Chip-and-Joanna-loving, whole-foods-powered dietitian.