by Dan | Jun 23, 2025 | News, Podcast
Gen Z Is Changing Rural B2B Marketing. Are You Ready? Cassie Jo Arend, Ag Account Manager After nearly 20 years in agricultural communication, I’ve seen my fair share of trends come and go. But what’s happening now feels different. Generation Z—the first fully digital...
by Dan | Jun 11, 2025 | News, Podcast
Journalism in the Era of Fake News A PR Professional’s Perspective By Melanie Wilt, APR Journalism has experienced a seismic shift in recent decades, thanks to evolving technology and news cycles, and persistent misinformation. I have a deep respect for ethical...
by Dan | Nov 26, 2024 | News
Cabinet Nominations Signal a Sharp Turn Away from Data-Driven Policymaking By Melanie Wilt, APR, CEO of Shift•ology Communication and Clark County Commission President President-elect Trump’s recent Cabinet nominees reflect an increasing trend of...
by Dan | Sep 4, 2024 | News
Traits of a Politically Savvy Leader By Melanie Wilt Political wherewithal is an important aspect of organizational leadership, and it does not equate to your political “blood type.” Politics carry with it some incredibly negative connotations today that stem from...
