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American Dairy Association Indiana Goes Virtual

Having a strong working relationship with Shift•ology and familiarity with our technical and virtual meeting expertise, ADAI reached out to explore the possibility of turning an annual two-day, in-person conference for health professionals into a series of seven interactive webinars, including a Virtual Farm Trip, featuring a variety of dairy and health industry related presenters.

We’re Over It

As we go about setting goals, creating marketing messages and developing events and promotions, I can't emphasize enough how much people want to feel normal and positive. We all want to feel at peace when it seems like nothing is predictable anymore. The taste of a purchased meal in a familiar place, the comfort of a night at home with family (because we chose it), or the smell of the gas pump (because we had somewhere to go) are comforting beyond belief right now.

STOP! Before You Cancel Your Event

Virtual experiences aren't new to us. We've been creating live virtual experiences for our clients that authentically connect with their audiences long before it was a necessity. This includes seamless registration, tracking certification (CEUs) and evaluations, interactive polling, presenter training and technical support.

Identifying the Right Spokesperson No Matter the Situation

Communicating about complex scientific issues is difficult on a normal day, but add stress, and it can be downright overwhelming. Communication changes when concern is rampant and emotions are high. Building trust and credibility requires speed and accuracy, simplicity and empathy. And, when you’re talking about complex issues, it requires technical knowledge, too. On a […]

Spring Cleaning Your Social Media

The weather is getting warmer, flowers are starting to bloom and people across the country are taking some time to participate in the time-honored tradition of spring cleaning. Like your basement, garage or closet, your social media channels can easily become cluttered throughout the year, spring is the perfect time to get back on track. […]

Navigating through College

As I've submerged myself in the agriculture industry, taking every networking opportunity that comes my way and adding to my portfolio, I've realized there's a world of opportunities out there I did not know existed when I was a 13-year-old who thought I had it all figured out. I've very recently realized my path doesn't have to be so straight and narrow.

Words of Wisdom from One Busy College Student to Another

At the beginning of my sophomore year, I realized that a year had gone by and I hadn’t made an effort to get involved in a single one of the 1,300 student organizations at Ohio State. I had been crazy involved up until this point in my life, so I was pretty disappointed in myself for wasting the past year. So, I got to work.

4 Common Misconceptions about the Professional World

As an intern with Southwest Airlines,I learned a lot of things during a professional development day that were the exact opposite of what I had been told over and over again by professionals thus far in my college career, including these four common misconceptions.

Vanilla Ice and Shift•ology: Check Out the Hook

As we've explained to Emily, Vanilla Ice was solving problems like a lyrical poet before she was even born. And, there's a lesson in that. You might think of creative strategy as art that applies to sales and marketing (or rap music for that matter), but creative strategy can be pivotal in solving - yo - business's biggest problems. 

Five Questions to Ask Before Delegating Social Media to the Intern

If I had a dollar for every time a client or colleague told me they were planning to hire an intern to manage their Facebook page, I'd be a very rich woman. Because social media is something that has come to business in the last decade, leaders have erroneously associated social media with youth and disassociated it with business strategy.

Things you never thought you’d see: Check-off a Bacon Machine

The bacon vending machine introduced this week at Ohio State University’s College of Food, Ag & Environmental Sciences has received a ton of press. How exactly does an association of farmers and an academic institution come up with and execute a crazy idea like bacon for a buck?

Where’s the “Reality” in Virtual Reality Farm Tours?

By Dan Toland A lot of money, time and effort is spent by well-meaning organizations these days to produce recorded virtual reality tours or videos that end up high on “bells and whistles” but absurdly low on reach and engagement. Considering these experiences are supposed to purport reality through virtual means, the pre-recorded, highly-scripted, meticulously-edited, […]