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TikTok: Why You Should Use it for Your Agribusiness

These days, every agribusiness is mired in sustainability regulations, programs and plans. Your agribusiness can benefit from the stamp of approval that comes from H2Ohio or 4R certification or your own branded sustainability program, but the requirements can be staggering. And, while these things provide proof of your good intentions and nice talking points for your state and local elected officials, what do your efforts actually mean to your farmer customers?

Six Considerations to Make Your Agribusiness Sustainability Program Stick

These days, every agribusiness is mired in sustainability regulations, programs and plans. Your agribusiness can benefit from the stamp of approval that comes from H2Ohio or 4R certification or your own branded sustainability program, but the requirements can be staggering. And, while these things provide proof of your good intentions and nice talking points for your state and local elected officials, what do your efforts actually mean to your farmer customers?

10 Reasons Working Moms Rock

The Shift•ology Communication mom-squad (Kari, Mel, Marin and Emily) wish you and yours a Happy Mother’s Day. We know this day is not an easy one for some women, and for those of you who are missing your mom, a child or an empty place where a child might exist, please know we hold you up on this holiday too — for all the love and nurturing you bring to those around you.

Virtual Experiences – Where are we now?

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For some, sitting in a Zoom meeting could be considered boring. To us, it’s an opportunity to explore our creativity and help our partners find ways to connect and communicate with their audiences. This last year’s challenges have become opportunities to unleash our collective creativity to produce custom experiences for meaningful wins.

Without Listening, Communication is Incomplete

Listening: the most undervalued, yet crucial communication skill. I think most Americans would agree that listening is a lost art and that perhaps our country could be more unified if we would all spend more time practicing this skill. 

Metrics + PR(Mar-Comm) = Business Wins

There’s a long-running joke around the Shift•ology office we don’t do math. Correction. None of us like to do math; but we do it nearly every day in the practice of public relations.

Ohio Produce Growers & Marketers Association Message Resource

This message map is provided as a resource for attendees at OPGMA's annual meeting. Melanie Wilt's 3 p.m. Wednesday session on Authentic Voices explained using a message map as a science-based approach to effective communication. Be Confident. Be Proactive. Be Yourself!

A Simple Formula for Civil Discourse

Americans everywhere seem to be struggling to find ways to express deeply personal -- perhaps conflicting -- feelings about very important issues, such as race relations, culture, spirituality and politics. We could do as our parents taught us and attempt to avoid all conversation that has to do with politics, religion and sex, or we can apply some simple communication strategies to help us through these difficult conversations with our heads, hearts and relationships intact. 

Vocational Education Lessons that Stuck

Sure, I heard from my Family and Consumer Sciences teachers that these would be important “down the road,” but I certainly didn’t appreciate how much until I came to rely on them on nearly every day in business, community service and life.

American Dairy Association Indiana Goes Virtual

Having a strong working relationship with Shift•ology and familiarity with our technical and virtual meeting expertise, ADAI reached out to explore the possibility of turning an annual two-day, in-person conference for health professionals into a series of seven interactive webinars, including a Virtual Farm Trip, featuring a variety of dairy and health industry related presenters.

We’re Over It

As we go about setting goals, creating marketing messages and developing events and promotions, I can't emphasize enough how much people want to feel normal and positive. We all want to feel at peace when it seems like nothing is predictable anymore. The taste of a purchased meal in a familiar place, the comfort of a night at home with family (because we chose it), or the smell of the gas pump (because we had somewhere to go) are comforting beyond belief right now.