Metrics + PR(Mar-Comm) = Business Wins
There’s a long-running joke around the Shift•ology office we don’t do math. Correction. None of us like to do math; but we do it nearly every day in the practice of public relations.
Ohio Produce Growers & Marketers Association Message Resource
This message map is provided as a resource for attendees at OPGMA's annual meeting. Melanie Wilt's 3 p.m. Wednesday session on Authentic Voices explained using a message map as a science-based approach to effective communication. Be Confident. Be Proactive. Be Yourself!
A Simple Formula for Civil Discourse
Americans everywhere seem to be struggling to find ways to express deeply personal -- perhaps conflicting -- feelings about very important issues, such as race relations, culture, spirituality and politics. We could do as our parents taught us and attempt to avoid all conversation that has to do with politics, religion and sex, or we can apply some simple communication strategies to help us through these difficult conversations with our heads, hearts and relationships intact.
Vocational Education Lessons that Stuck
Sure, I heard from my Family and Consumer Sciences teachers that these would be important “down the road,” but I certainly didn’t appreciate how much until I came to rely on them on nearly every day in business, community service and life.
American Dairy Association Indiana Goes Virtual
Having a strong working relationship with Shift•ology and familiarity with our technical and virtual meeting expertise, ADAI reached out to explore the possibility of turning an annual two-day, in-person conference for health professionals into a series of seven interactive webinars, including a Virtual Farm Trip, featuring a variety of dairy and health industry related presenters.
We’re Over It
As we go about setting goals, creating marketing messages and developing events and promotions, I can't emphasize enough how much people want to feel normal and positive. We all want to feel at peace when it seems like nothing is predictable anymore. The taste of a purchased meal in a familiar place, the comfort of a night at home with family (because we chose it), or the smell of the gas pump (because we had somewhere to go) are comforting beyond belief right now.
STOP! Before You Cancel Your Event
Virtual experiences aren't new to us. We've been creating live virtual experiences for our clients that authentically connect with their audiences long before it was a necessity. This includes seamless registration, tracking certification (CEUs) and evaluations, interactive polling, presenter training and technical support.
Identifying the Right Spokesperson No Matter the Situation
Communicating about complex scientific issues is difficult on a normal day, but add stress, and it can be downright overwhelming. Communication changes when concern is rampant and emotions are high. Building trust and credibility requires speed and accuracy, simplicity and empathy. And, when you’re talking about complex issues, it requires technical knowledge, too. On a […]
Spring Cleaning Your Social Media
The weather is getting warmer, flowers are starting to bloom and people across the country are taking some time to participate in the time-honored tradition of spring cleaning. Like your basement, garage or closet, your social media channels can easily become cluttered throughout the year, spring is the perfect time to get back on track. […]
Navigating through College
As I've submerged myself in the agriculture industry, taking every networking opportunity that comes my way and adding to my portfolio, I've realized there's a world of opportunities out there I did not know existed when I was a 13-year-old who thought I had it all figured out. I've very recently realized my path doesn't have to be so straight and narrow.
Words of Wisdom from One Busy College Student to Another
At the beginning of my sophomore year, I realized that a year had gone by and I hadn’t made an effort to get involved in a single one of the 1,300 student organizations at Ohio State. I had been crazy involved up until this point in my life, so I was pretty disappointed in myself for wasting the past year. So, I got to work.
4 Common Misconceptions about the Professional World
As an intern with Southwest Airlines,I learned a lot of things during a professional development day that were the exact opposite of what I had been told over and over again by professionals thus far in my college career, including these four common misconceptions.