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Deep Thoughts on Deep Fakes

Deep fakes make it look like a person said or did something they never actually did. While they can be used for harmless purposes, I’ve become concerned for risks this poses to corporations, leaders, brands and individuals.

A Lot Can Change in 15 Years

A Lot Can Change in 15 Years By Melanie Wilt, APR   The last 15 years have brought significant changes in technology and the workplace that impact how we communicate personally and with the masses. No other time in history has seen so much change in the way our interactions, relationships and communities are built. […]

Is AI here to take our jobs?

It can be challenging to think that artificial intelligence (AI) could reduce — or even eliminate — the need for writers, designers and other communication professionals. We decided to ask ChatGPT, one of many AI tools that exist, what the pros and cons are to using this technology.

Elevate Your Communication by Shifting from Art to Science

Starting a science-based communication approach means setting aside your assumptions and listening to what your target audience needs and wants from you, what will make their lives better, and how you can answer that need with your products or services.

Tips for Creating a Culture of Belonging

I was recently asked by a client to share some ideas with their partners to create a culture of belonging in their organizations. This non-profit serves about thirty other non-profit ministries who are part of their umbrella organization; equipping their members is a big part of what they do. As I reflected on the advice we shared, I recognized how important a culture of belonging is to all organizations and workplaces — non-profit and for-profit, as well as internal and external. So, I adapted this article to share the insights more broadly. Here it is…

What’s the BEEF All About?

In the last couple weeks, my Facebook feed has been sprinkled with information comparing ground beef purchased at a grocery store with that from a local farm. The premise of the post was to promote the notion that “local” ground beef is a safer, more nutritious option. As tempting as it is to agree with that, the opposite is actually true!

Stop Saying It! 5 Trite Ag Clichés to Retire

Are we able to recognize the clichés that have resulted from our insufferable repetition of agriculture industry jargon? We want to encourage the industry in joining us to let go of these colloquial phrases that no longer serve us.

Bulletproof Your PR Budget

The last few years have given us record stock markets (both highs and lows), a pandemic, natural disasters and a completely new workforce dynamic. While there are very few things that are for certain, there are a number of things you can do today to bulletproof your budget for next year to ensure positive results for your organization, issues and brands. 

PR Accreditation: Why Does it Matter?

You may think that PR pros are just born people persons. Give them social media, a microphone and they will rule the world! That is not only wrong, but it’s scary. 

Account Manager

Shift•ology Communication is accepting resumes for the position of Account Manager. Learn more here.