Season for Strengthening Sense of Community
Explore the importance of a strong rural healthcare community and how it enhances care during the holiday season.
There’s a Turkey in the White House!
Get a peek behind the feathers and hear a fun, unique story on podcast about Cooper Farms raising a turkey to be pardoned by President Obama in 2014.
Leadership Insights from a PR Pro: Strategies for Effective Team Management
Effective leadership is crucial for public relations agency success. A seasoned PR professional-turned leadership coach, shares valuable insights on how to become a more impactful leader.
Trade Shows: A Must or a Bust in 2025?
Dive into the top trade show trends in agriculture and healthcare – and explore how they align with broader marketing-communication strategies to achieve business goals.
Traits of a Politically Savvy Leader
A politically savvy leader possesses a unique set of traits that allow them to navigate complex social dynamics, influence others, and achieve organizational goals. Here are the key characteristics of a politically savvy leader.
Get Started Sharing Your Agricultural Sustainability Story
Here are four steps for farmers and companies alike, to simplify the process of reporting on sustainability efforts.
LIVE Virtual Farm Trips become award-winning staples for agriculture education
Two Shift•ology partners share how and why Virtual Farm Trips have become award winning-staples of their agriculture outreach and education programs.
Diagnosing Trends in Rural Healthcare Communication
Effective communication in healthcare is crucial, especially in rural communities where resources can be limited, healthcare challenges unique and audience opinions strong.
The Intersection of Communication and the Law
How similarities and differences in the fields of communication and the law impact the way agriculture approaches consumers.
Personal Branding 101 for Aspiring Public Relations Professionals
Here are some takeaways and tips to help ensure your personal brand is on point as you set out on your public relations career journey.
Shift•ology Ranked as Top 10 National Agricultural PR Firm
Shift•ology Communication ranked 10th on the 2024 O'Dwyer's list of top Agricultural PR Firms, a testament to the company's expertise in the science of communication.
The Pros of Pro Bono
“Pro Bono”...it’s a funny sounding phrase, but what exactly does it mean? And what’s so “pro” about it? We define and discuss the nuances of pro bono work and the benefits it can have for client, agency and the community.