Categories

Tags

author

Reset
A Rural American Mindset is Gaining Traction

A Rural American Mindset is Gaining Traction

The industrialization of the early 1900s sparked migration from rural to urban areas in the United States. By 1920, for the first time, more Americans lived in urban areas than rural regions. Since then, four generations of Americans have grown up with an urban living experience. That means — a century later — for the first time in U.S. history, most...
Rural House in the country, sunset with heart in (with pulse) in the sky over the sun

Heart Month: The Pulse of Rural America

This American Heart Month, we're not just talking about cardiovascular health; we're celebrating the heart and soul of rural America. According to the CDC, people living in rural areas are more likely to die early from one of the five leading causes of death, with heart disease being one of them, than individuals living in urban areas...

The Risks and Rewards of Political Alignment

Should you actively engage in the political arena, or stay neutral? I have asked myself this question many times over the years. It comes with some risk to align yourself with political interests. Those risks could pay off in a big way or be the downfall of your brand. The pro is that you’re known to stand for something, but a big con is...
Weathering the Winter in Rural Communities: The Vital Role of Primary Care

Weathering the Winter in Rural Communities: The Vital Role of Primary Care

With [fill-in-the-blank-sickness] season in full-swing, rural healthcare organizations face a critical opportunity to highlight the importance of primary care. This time of year often brings an uptick in illness, and timely communication about primary care can make a significant difference in community health outcomes...
3 Steps to improve Google Reviews. hands of someone holding a smart phone review a business

Improve your Google Reviews in 3 Simple Steps

If you’re looking to attract more customers and grow your business, having strong Google reviews is essential. Not only do reviews enhance your online reputation, but they also play a big role in influencing potential customers’ decisions. The good news? Improving your Google reviews doesn’t have to be...
Predicting 2025: The Future of Public Relations

Predicting 2025: The Future of Public Relations

As we approach 2025, the public relations landscape is poised for significant changes, driven by technological advancements, shifting consumer behaviors and the ongoing need for adaptability. Our Shift•ology Communication account management team’s PR predictions fall into three overarching categories...