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3 Steps to improve Google Reviews. hands of someone holding a smart phone review a business

Improve your Google Reviews in 3 Simple Steps

If you’re looking to attract more customers and grow your business, having strong Google reviews is essential. Not only do reviews enhance your online reputation, but they also play a big role in influencing potential customers’ decisions. The good news? Improving your Google reviews doesn’t have to be...

Predicting 2025: The Future of Public Relations

As we approach 2025, the public relations landscape is poised for significant changes, driven by technological advancements, shifting consumer behaviors and the ongoing need for adaptability. Our Shift•ology Communication account management team’s PR predictions fall into three overarching categories...

12 free Virtual Farm Trips worth watching on demand any time. Farmer and host show and share about cows on computer laptop screen during a virtual field trip.

12 Virtual Farm Trips Worth (Re)Watching from 2024

Look back at 12 of the most unique, new and interesting Virtual Farm Trips we helped our partners produce this year.

The Capital Building with ripples in the image like it's being view from water.

Cabinet Nominations Signal an Abandonment of Science-Based Policymaking

President-elect Trump’s recent Cabinet nominees reflect an increasing trend of emotional and social factors overshadowing governmental decision-making.

Strengthening Sense of Community, Celebrate Your Team’s Well-Being This Holiday, An image of a family enjoying dinner, the room is brightly lit with Christmas lights in the background.

Season for Strengthening Sense of Community

Explore the importance of a strong rural healthcare community and how it enhances care during the holiday season.

There's a turkey in the white house, an image of cooper farms holding a turkey in front of barack obama in the white house. Cooper Farms tells the story of how they delivered a turkey to be pardoned at The White House on Shift•ology Communication's Shooting the Shift podcast.

There’s a Turkey in the White House!

Get a peek behind the feathers and hear a fun, unique story on podcast about Cooper Farms raising a turkey to be pardoned by President Obama in 2014.

Effective leadership traits for public relations and communication agency. - Melanie Wilt - Ken Jacobs - Shift•ology - Shooting the Shift

Leadership Insights from a PR Pro: Strategies for Effective Team Management

Effective leadership is crucial for public relations agency success. A seasoned PR professional-turned leadership coach, shares valuable insights on how to become a more impactful leader.

Agriculture and healthcare trade shows and trends for public relations and marketing 2025 - Emily Bennett - Shift•ology Communication

Trade Shows: A Must or a Bust in 2025?

Dive into the top trade show trends in agriculture and healthcare – and explore how they align with broader marketing-communication strategies to achieve business goals.

Trait of Politically Savvy Leader - Melanie Wilt - Shift•ology Communication

Traits of a Politically Savvy Leader

A politically savvy leader possesses a unique set of traits that allow them to navigate complex social dynamics, influence others, and achieve organizational goals. Here are the key characteristics of a politically savvy leader.

Sharing agriculture sustainability through reporting - Shift•ology - Cassie Jo Arend

Get Started Sharing Your Agricultural Sustainability Story

Here are four steps for farmers and companies alike, to simplify the process of reporting on sustainability efforts.

Award-winning Live Virtual Farm Trips

LIVE Virtual Farm Trips become award-winning staples for agriculture education

News, Podcast, Virtual

Two Shift•ology partners share how and why Virtual Farm Trips have become award winning-staples of their agriculture outreach and education programs.

Diagnosing trends in rural healthcare communication

Diagnosing Trends in Rural Healthcare Communication

Effective communication in healthcare is crucial, especially in rural communities where resources can be limited, healthcare challenges unique and audience opinions strong.

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