5 Public Relations Trends In 2024
This year, we are settling into a world that looks mighty different from the one we lived in even five years ago. I see the practice of public relations through an entirely different lens.
Preparing for Seen and Unseen Communication During Time Off
Planning ahead with your communication team will have you ready to handle situations properly during those times where you won’t necessarily be “on the clock.”
Naughty and Nice Ways to Greet and Gift around the Holidays
Using correct grammar and style will make sure your holiday gifts and greetings are cherished and polished.
Holy Cow! A chat with a Dynamic Dairy Duo on Virtual Engagement
American Dairy Association North East's Emma Andrew-Swarthout and Kelsey O’Shea share their take on the growth and evolution of a Virtual Farm Trip program that has reached as many as 43,000 students for a single trip in some of the nation’s largest metropolitan areas.
Virtual Farm Trips® have reached 1 Million Students
More than 1 million students across the U.S. and three continents have had the opportunity to visit a farm through a Virtual Farm Trips® program since 2015.
Six Tips for Highly Engaging Virtual Farm Trips
No matter the style of Virtual Farm Trip, the key to success lies in creating experiences that forge a connection with all participants.
Defining Public Relations and Marketing through a Happy Meal
Explaining our roles as public relations and communication professionals can often feel like cracking a code. The Happy Meal is a perfect example to help explain what we do at Shift•ology Communication.
Shift•ology Communication Expands Digital Design Team and Capabilities
Shift•ology Communication welcomes experienced digital designer, John Johnson, to the agency’s team to broaden the scope of services the agency offers.
Soft is for Babies’ Bottoms, Marshmallows & Leather. Not Communication!
Referring to communication as a "soft skill" undermines the importance of listening, speaking and building understanding. Communication is the science of creating meaning, which is complex and requires a number of hard technical tools that can be practiced and improved upon by those at any level of skill.
Deep Thoughts on Deep Fakes
Deep fakes make it look like a person said or did something they never actually did. While they can be used for harmless purposes, I’ve become concerned for risks this poses to corporations, leaders, brands and individuals.