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Strengthening Sense of Community, Celebrate Your Team’s Well-Being This Holiday, An image of a family enjoying dinner, the room is brightly lit with Christmas lights in the background.

Season for Strengthening Sense of Community 

The holiday season is a time for gathering and celebrating, but for many healthcare professionals in rural areas, the season also brings unique challenges. Some rural healthcare workers experience isolation due to remote work locations and smaller staff sizes. As the holiday season approaches, it’s important for rural healthcare organizations to focus on building a sense of community among staff. A connected team is not only happier but also better equipped to deliver quality care to the patients who rely on them. Here are a few ways rural healthcare organizations can strengthen their internal community this holiday season.
There's a turkey in the white house, an image of cooper farms holding a turkey in front of barack obama in the white house.

There’s a Turkey in the White House!

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Gary and Cole Cooper of Cooper Farms, share a peek behind the feathers from their adventure raising a turkey to be pardoned by President Obama in 2014 on an episode of Shift•ology Communication's Shooting the Shift podcast.

Trade Shows: A Must or a Bust in 2025

We’re fresh off the 2024 Farm Science Review, one of the Midwest’s largest farm shows. This event is always a great chance for our team to visit with exhibitors, take note of the eye-catching displays and get a pulse on emerging trade show trends.

Traits of a Politically Savvy Leader

A politically savvy leader possesses a unique set of traits that allow them to navigate complex social dynamics, influence others, and achieve organizational goals. Here are the key characteristics of a politically savvy leader.

Get Started Sharing Your Agricultural Sustainability Story

Sustainability is a multifaceted concept, especially for those doing business in agriculture and food production. For farmers and companies alike, reporting on sustainability efforts can seem daunting. Where do you begin? How do you determine what to focus on? Below are four steps to help simplify the process.

Personal Branding 101 for Aspiring Public Relations Professionals

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“Personal branding” has become increasingly prevalent with the advent and growth of social media, as individuals harness the power of these platforms to showcase who they are and build their own brands. Here are some takeaways and tips to help ensure your personal brand is on point as you set out on your PR career journey.

The Pros of Pro Bono

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“Pro Bono”...it’s a funny sounding phrase, but what exactly does it mean? And what’s so “pro” about it? We defined and discussed the nuances of pro bono work and the benefits it can have for client, agency and the community during a recent episode of our “Shooting the Shift” podcast featuring Eddie Bell of the Springfield, Ohio Rotary Club, the host of an annual gourmet food truck competition that has become Springfield’s “Must Taste Event of the Summer.”