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The Risks and Rewards of Political Alignment

Should you actively engage in the political arena, or stay neutral? I have asked myself this question many times over the years. It comes with some risk to align yourself with political interests. Those risks could pay off in a big way or be the downfall of your brand. The pro is that you’re known to stand for something, but a big con is...

Weathering the Winter in Rural Communities: The Vital Role of Primary Care

With [fill-in-the-blank-sickness] season in full-swing, rural healthcare organizations face a critical opportunity to highlight the importance of primary care. This time of year often brings an uptick in illness, and timely communication about primary care can make a significant difference in community health outcomes...
3 Steps to improve Google Reviews. hands of someone holding a smart phone review a business

Improve your Google Reviews in 3 Simple Steps

If you’re looking to attract more customers and grow your business, having strong Google reviews is essential. Not only do reviews enhance your online reputation, but they also play a big role in influencing potential customers’ decisions. The good news? Improving your Google reviews doesn’t have to be...

Predicting 2025: The Future of Public Relations

As we approach 2025, the public relations landscape is poised for significant changes, driven by technological advancements, shifting consumer behaviors and the ongoing need for adaptability. Our Shift•ology Communication account management team’s PR predictions fall into three overarching categories...
Agriculture and healthcare trade shows and trends for public relations and marketing 2025 - Emily Bennett - Shift•ology Communication

Trade Shows: A Must or a Bust in 2025?

Dive into the top trade show trends in agriculture and healthcare – and explore how they align with broader marketing-communication strategies to achieve business goals.
Trait of Politically Savvy Leader - Melanie Wilt - Shift•ology Communication

Traits of a Politically Savvy Leader

A politically savvy leader possesses a unique set of traits that allow them to navigate complex social dynamics, influence others, and achieve organizational goals. Here are the key characteristics of a politically savvy leader.