Explaining our roles as public relations and communication professionals can often feel like cracking a code. The Happy Meal is a perfect example to help explain what we do at Shift•ology Communication.

This year, we are settling into a world that looks mighty different from the one we lived in even five years ago. I see the practice of public relations through an entirely different lens.

In the fast-paced world of business, time is a precious commodity. Every minute counts, and efficiency is key to staying ahead. It can be exhausting to sit in meetings all day with no time to deliver on the action items you were assigned in said meeting. One powerful strategy that savvy professionals are increasingly turning to is the concept of “5-minute meetings.” These brief but focused gatherings offer a multitude of benefits, from keeping business on track to fostering a culture of productivity. I’m finding these laser-focused meetings and phone calls make my days much more productive and less stressful.