Gen Z Is Changing Rural B2B Marketing. Are You Ready?

Gen Z Is Changing Rural B2B Marketing. Are You Ready?

Gen Z Is Changing Rural B2B Marketing. Are You Ready? Cassie Jo Arend, Ag Account Manager After nearly 20 years in agricultural communication, I’ve seen my fair share of trends come and go. But what’s happening now feels different. Generation Z—the first fully digital...
Journalism in the Era of Fake News

Journalism in the Era of Fake News

Journalism in the Era of Fake News A PR Professional’s Perspective By Melanie Wilt, APR Journalism has experienced a seismic shift in recent decades, thanks to evolving technology and news cycles, and persistent misinformation. I have a deep respect for ethical...
That One Time, at Rebrand Camp…

That One Time, at Rebrand Camp…

That One Time, at Re-Brand Camp… By Dan Toland A logo is often the first thing somebody thinks of when asked to define a “brand,” but the actual definition goes way deeper. It encompasses every touchpoint your entity has with your audiences. It’s the experiences...
There’s a Turkey in the White House!

There’s a Turkey in the White House!

There’s a Turkey in the White House! By Dan Toland The election has come and gone, and while there’s a lame duck currently in office, there will soon be a turkey at the White House. No, we’re not talking about the next President of the United States, but rather...