by Dan Toland | Nov 18, 2024 | News, Podcast
There’s a Turkey in the White House! By Dan Toland The election has come and gone, and while there’s a lame duck currently in office, there will soon be a turkey at the White House. No, we’re not talking about the next President of the United States, but rather...
by Dan Toland | Sep 27, 2024 | News, Podcast
Leadership Insights from a PR Pro Strategies for Effective Team Management By Melanie Wilt In the fast-paced world of public relations and communications, effective leadership is crucial for agency success. In our recent Shooting the Shift podcast, we visited with Ken...
by Dan Toland | Jul 31, 2024 | News, Podcast, Virtual
From Experiments to Accolades: LIVE Virtual Farm Trips become award-winning staples for agriculture education By Dan Toland As Shift•ology’s Director of Virtual Experiences and manager of our Virtual Farm Trips (VFT) program, I’ve had the pleasure of working with...
by Dan Toland | Jun 19, 2024 | News, Podcast
The Intersection of Communication and the Law By Melanie Wilt Communication and the law are very complementary professions. Both require strong arguments and a certain degree of influence. However, you may get differing advice from your PR counsel and your legal...
by Dan Toland | May 24, 2024 | News, Podcast
Personal Branding 101 for Aspiring Public Relations Professionals By Dan Toland We conduct a lot of branding projects at Shift•ology, including the creation of logos and some neurologically-pleasing claims and messaging to help our clients reach more, convince more...
by Dan Toland | Apr 29, 2024 | News, Podcast
The Pros of Pro Bono Shift•ology’s Partnership with Springfield Rotary provides 360-degree benefits By Dan Toland “Pro Bono”…it’s a funny sounding phrase that does get used now and again in the professional world. But what exactly does it mean? And what’s...