by Dan | Apr 2, 2025 | News
How to Make a Punchy Pitch: A Winning Formula Reporters’ inboxes are overflowing with press releases and pitches. If you want coverage for your business or organization, nailing your pitch is the key to ensuring the story makes the news. Make your pitch...
by Dan | Mar 24, 2025 | News
From Trend to Tool: The QR Code Comeback By Emily Bennett Over the past few years, QR (Quick Response) codes have made an impressive comeback. Once seen as a fleeting trend, these black-and-white squares have become essential tools for marketing. Organizations are...
by Dan | Mar 21, 2025 | News
A Rural American Mindset is Gaining Traction By Melanie Wilt, APR, Shift•ology Communication The industrialization of the early 1900s sparked migration from rural to urban areas in the United States. By 1920, for the first time, more Americans lived in urban...
by Dan | Feb 19, 2025 | News, Podcast
The Value of Clearly Discovering, Knowing and Articulating your WHY On a recent episode of our Shooting the Shift podcast, we had an extremely fascinating conversation with Dr. Gary Sanchez, the founder of the WHY Institute and a discovery tool to help anybody...
by Dan | Jan 27, 2025 | News
Heart Month: The Pulse of Rural America By Emily Bennett This American Heart Month, we’re not just talking about cardiovascular health; we’re celebrating the heart and soul of rural America. According to the CDC, people living in rural areas are more...
by Dan | Jan 22, 2025 | News
The Risks and Rewards of Political Alignment By Melanie Wilt, APR, CEO of Shift•ology Communication Should you actively engage in the political arena, or stay neutral? I have asked myself this question many times over the years. It comes with some risk to align...
