by Dan | Apr 4, 2025 | News
A Simple 5-Pillar Formula to Communicate Science Test your content for balance with audience needs and accuracy By Melanie Wilt, APR, Shift•ology Communication Communication is the science of creating meaning. So, why don’t more people practice communication with the...
by Dan | Apr 3, 2025 | News, Podcast
That One Time, at Re-Brand Camp… By Dan Toland A logo is often the first thing somebody thinks of when asked to define a “brand,” but the actual definition goes way deeper. It encompasses every touchpoint your entity has with your audiences. It’s the experiences...
by Dan | Apr 2, 2025 | News
How to Make a Punchy Pitch: A Winning Formula Reporters’ inboxes are overflowing with press releases and pitches. If you want coverage for your business or organization, nailing your pitch is the key to ensuring the story makes the news. Make your pitch...
by Dan | Mar 24, 2025 | News
From Trend to Tool: The QR Code Comeback By Emily Bennett Over the past few years, QR (Quick Response) codes have made an impressive comeback. Once seen as a fleeting trend, these black-and-white squares have become essential tools for marketing. Organizations are...
by Dan | Mar 21, 2025 | News
A Rural American Mindset is Gaining Traction By Melanie Wilt, APR, Shift•ology Communication The industrialization of the early 1900s sparked migration from rural to urban areas in the United States. By 1920, for the first time, more Americans lived in urban...
by Dan | Feb 19, 2025 | News, Podcast
The Value of Clearly Discovering, Knowing and Articulating your WHY On a recent episode of our Shooting the Shift podcast, we had an extremely fascinating conversation with Dr. Gary Sanchez, the founder of the WHY Institute and a discovery tool to help anybody...
