by Dan | Feb 4, 2021 | News
Communication Metrics = The Key to Business Success by Melanie Wilt There’s a long-running joke around the Shift•ology office that we don’t do math. Correction. None of us like to do math; but we do it nearly every day in the practice of public relations. Most of us...
by Dan | Oct 14, 2020 | News
By Melanie Wilt Americans everywhere seem to be struggling to find ways to express deeply personal — perhaps conflicting — feelings about very important issues, such as race relations, culture, spirituality and politics. We could do as our parents taught...
by Dan | Oct 9, 2020 | News
By Melanie Wilt Every workforce discussion these days seems to revolve around a couple key themes. Our hands-on workforce has dwindled, and there is steep competition for skilled tradesmen and women in all fields. At the same time, education’s focus over decades was...
by Dan | Jul 6, 2020 | News
American Dairy Association Indiana has been conducting Virtual Farm Trips with the help of Shift•ology’s Virtual Farm Trips program for the past few years. When restrictions were announced in response to the COVID-19 pandemic, like most organizations, ADAI was faced...
by Dan | Jun 17, 2020 | News
Network television, ESPN’s 24 hour vault of old sports, radio and social media are teeming with corona catch-phrases, like “new norm,” “in it together” and “stay safe.” I’m already over the sappy commercials attempting...
by Dan | Apr 1, 2020 | News
Communicating about complex scientific issues is difficult on a normal day. Add stress, and it can be downright overwhelming. Communication changes when concern is rampant and emotions are high. Building trust and credibility requires speed and accuracy, simplicity...
