by Dan | Apr 20, 2023 | News
Elevate Your Communication by Shifting from Art to Science It Starts with Research By Melanie Wilt, Shift•ology Communication Using data to drive your communication decisions will save you time, money and guesswork. At Shift•ology, one of our core philosophies...
by Dan | Mar 14, 2023 | News
Boost Belonging in 2023 Tips for Creating a Culture of Belonging By Melanie Wilt, Shift•ology Communication I was recently asked by a client to share some ideas with their partners to create a culture of belonging in their organizations. This non-profit serves...
by Dan | Feb 16, 2023 | News
What’s the BEEF All About? Fear-Based Marketing Undermines Consumer Confidence By Carley Roberts In the last couple weeks, my Facebook feed has been sprinkled with information comparing ground beef purchased at a grocery store with that from a local...
by Dan | Nov 22, 2022 | News
Stop Saying It! 5 Trite Ag Clichés to Retire By Melanie Wilt Clichés are phrases that have lost their meaning from being so overused in society. We notice these rote phrases in everyday language, like “thinking outside the box,” “low-hanging fruit” and “close...
by Dan | Nov 9, 2022 | News
Shift•ology now a Certified Women-Owned Business Enterprise Wilt Public Relations, dba Shift•ology, is now a certified Women-Owned Business Enterprise. The Ohio Department of Development, Minority Business Development Division has determined that Wilt Public...
by Dan | Oct 30, 2022 | News
Bulletproof Your PR Budget By Melanie Wilt The last few years have given us record stock markets (both highs and lows), a pandemic, natural disasters and a completely new workforce dynamic. While there are very few things that are for certain, there are a number of...
