by Dan Toland | Mar 10, 2021 | News, Virtual
For some, sitting in a Zoom meeting could be considered boring. To us, it’s an opportunity to explore our creativity and help our partners find ways to connect and communicate with their audiences. This last year’s challenges have become opportunities to unleash our...
by Dan Toland | Feb 8, 2021 | News
by Melanie Wilt Listening: the most undervalued, yet crucial communication skill. I think most Americans would agree that listening is a lost art and that perhaps our country could be more unified if we would all spend more time practicing this skill. Without...
by Dan Toland | Feb 4, 2021 | News
Metrics + PR(Mar-Comm) = Business Wins by Melanie Wilt There’s a long-running joke around the Shift•ology office we don’t do math. Correction. None of us like to do math; but we do it nearly every day in the practice of public relations. Most of us were A students in...
by Dan Toland | Jan 22, 2021 | News
This message map is provided as a resource for attendees at OPGMA’s annual meeting. Melanie Wilt’s 3 p.m. Wednesday session on Authentic Voices explained using a message map as a science-based approach to effective communication. Be Confident. Be...
by Dan Toland | Oct 14, 2020 | News
By Melanie Wilt Americans everywhere seem to be struggling to find ways to express deeply personal — perhaps conflicting — feelings about very important issues, such as race relations, culture, spirituality and politics. We could do as our parents taught...
by Dan Toland | Oct 9, 2020 | News
By Melanie Wilt Every workforce discussion these days seems to revolve around a couple key themes. Our hands-on workforce has dwindled, and there is steep competition for skilled tradesmen and women in all fields. At the same time, education’s focus over decades was...
