by Dan Toland | Apr 11, 2025 | News, Virtual
Safe and (Bio)Secure: Virtual Farm Trips Open Doors Without Opening Risks By Dan Toland Biosecurity exists for a reason. In agriculture, strict measures on many farms protect animals, farmers and the entire food supply. Certain situations, such as the Highly...
by Dan Toland | Apr 4, 2025 | News
Use this Simple 5-Pillar Formula to Communicate Science Test your content for balance with audience needs and accuracy By Melanie Wilt, APR, Shift•ology Communication Communication is the science of creating meaning. So, why don’t more people practice communication...
by Dan Toland | Apr 3, 2025 | News, Podcast
That One Time, at Re-Brand Camp… By Dan Toland A logo is often the first thing somebody thinks of when asked to define a “brand,” but the actual definition goes way deeper. It encompasses every touchpoint your entity has with your audiences. It’s the experiences...
by Dan Toland | Apr 2, 2025 | News
How to Make a Punchy Pitch: A Winning Formula Reporters’ inboxes are overflowing with press releases and pitches. If you want coverage for your business or organization, nailing your pitch is the key to ensuring the story makes the news. Make your pitch...
by Dan Toland | Mar 24, 2025 | News
From Trend to Tool: The QR Code Comeback Over the past few years, QR (Quick Response) codes have made an impressive comeback. Once seen as a fleeting trend, these black-and-white squares have become essential tools for marketing. Organizations are leveraging QR codes...
by Dan Toland | Mar 21, 2025 | News
A Rural American Mindset is Gaining Traction By Melanie Wilt, APR, Shift•ology Communication The industrialization of the early 1900s sparked migration from rural to urban areas in the United States. By 1920, for the first time, more Americans lived in urban...
