Gen Z Is Changing Rural B2B Marketing. Are You Ready?

Gen Z Is Changing Rural B2B Marketing. Are You Ready?

Gen Z Is Changing Rural B2B Marketing. Are You Ready? Cassie Jo Arend, Ag Account Manager After nearly 20 years in agricultural communication, I’ve seen my fair share of trends come and go. But what’s happening now feels different. Generation Z—the first fully digital...
The 3 P’s of Successful Virtual Events – Production

The 3 P’s of Successful Virtual Events – Production

Tips to Produce a Smooth and Successful Live Virtual Event The 3 P’s of Successful Virtual Events By Dan Toland I’ve produced hundreds of live Virtual Farm Trips® and other virtual events nationwide for over a decade. From the early days training teachers how to...
The 3 P’s of Successful Virtual Events – Promotion

The 3 P’s of Successful Virtual Events – Promotion

Tips for Successful Virtual Event Promotion The 3 P’s of Successful Virtual Events By Dan Toland I’ve produced hundreds of live Virtual Farm Trips® and other virtual events nationwide for over a decade. From the early days training teachers how to use Google...
The 3 P’s of Successful Virtual Events – Planning

The 3 P’s of Successful Virtual Events – Planning

Tips for Planning Successful Virtual Events The 3 P’s of Successful Virtual Events By Dan Toland I’ve produced hundreds of live Virtual Farm Trips® and other virtual events nationwide for over a decade. From the early days training teachers how to use Google...
Journalism in the Era of Fake News

Journalism in the Era of Fake News

Journalism in the Era of Fake News A PR Professional’s Perspective By Melanie Wilt, APR Journalism has experienced a seismic shift in recent decades, thanks to evolving technology and news cycles, and persistent misinformation. I have a deep respect for ethical...
Shift•ology Wins Best of Show at 2025 Gem City PR Awards

Shift•ology Wins Best of Show at 2025 Gem City PR Awards

Shift•ology Wins Best of Show at 2025 Gem City PR Awards SPRINGFIELD, Ohio (June 5, 2025) –  Shift•ology Communication earned top recognition at the Public Relations Society of America (PRSA) Dayton Chapter’s 2025 Gem City PR Awards, including the prestigious...