Beyond the Pink Ribbon: How Cause Marketing Drives Real Change

Beyond the Pink Ribbon: How Cause Marketing Drives Real Change

Beyond the Pink Ribbon: How Cause Marketing Drives Real Change by Emily Bennett October’s pink ribbons are more than a symbol. They represent a movement that has changed the way we think, talk and act when it comes to breast cancer. Awareness campaigns have evolved...
Account Manager, Communication & Public Relations

Account Manager, Communication & Public Relations

Account Manager, Communication & Public Relations At Shift•ology Communication, we believe in the power of smart strategy, creative storytelling and collaborative partnerships to help solve challenges and create meaningful change using the science of...
Top 10 AI Tools Agribusiness Leaders Should Be Exploring

Top 10 AI Tools Agribusiness Leaders Should Be Exploring

Top 10 AI Tools Agribusiness Leaders Should Be Exploring by Melanie Wilt We asked ChatGPT to list the Top 10 Artificial Intelligence (AI) tools agribusiness leaders should consider exploring, and here’s what it said (well, in concept. We still had to edit it!): As AI...
Leading with Integrity in the Age of Artificial Intelligence

Leading with Integrity in the Age of Artificial Intelligence

Leading with Integrity in the Age of Artificial Intelligence by Melanie Wilt As artificial intelligence (AI) accelerates innovation across agriculture, from precision farming and autonomous equipment to predictive analytics and smart supply chains, agribusiness...
Rethinking Reputation Management – Beyond Damage Control

Rethinking Reputation Management – Beyond Damage Control

Rethinking Reputation Management Beyond Damage Control by Emily Bennett Reputation management sounds like something reserved for companies in crisis mode. But the truth is, it’s something every brand – big or small – should be actively working on every day. As...