Top 10 AI Tools Agribusiness Leaders Should Be Exploring

Top 10 AI Tools Agribusiness Leaders Should Be Exploring

Top 10 AI Tools Agribusiness Leaders Should Be Exploring by Melanie Wilt We asked ChatGPT to list the Top 10 Artificial Intelligence (AI) tools agribusiness leaders should consider exploring, and here’s what it said (well, in concept. We still had to edit it!): As AI...
Leading with Integrity in the Age of Artificial Intelligence

Leading with Integrity in the Age of Artificial Intelligence

Leading with Integrity in the Age of Artificial Intelligence by Melanie Wilt As artificial intelligence (AI) accelerates innovation across agriculture, from precision farming and autonomous equipment to predictive analytics and smart supply chains, agribusiness...
Rethinking Reputation Management – Beyond Damage Control

Rethinking Reputation Management – Beyond Damage Control

Rethinking Reputation Management Beyond Damage Control by Emily Bennett Reputation management sounds like something reserved for companies in crisis mode. But the truth is, it’s something every brand – big or small – should be actively working on every day. As...
Celebrating 20 Years of “In Ohio Country Today”

Celebrating 20 Years of “In Ohio Country Today”

Celebrating 20 Years of "In Ohio Country Today" Hosts Reflect on Growth, Change and Future By Dan Toland The “In Ohio Country Today” television show has shared the stories of Ohio farmers, their families, agribusinesses and the rural communities they call home for 20...
Gen Z Is Changing Rural B2B Marketing. Are You Ready?

Gen Z Is Changing Rural B2B Marketing. Are You Ready?

Gen Z Is Changing Rural B2B Marketing. Are You Ready? Cassie Jo Arend, Ag Account Manager After nearly 20 years in agricultural communication, I’ve seen my fair share of trends come and go. But what’s happening now feels different. Generation Z—the first fully digital...
The 3 P’s of Successful Virtual Events – Production

The 3 P’s of Successful Virtual Events – Production

Tips to Produce a Smooth and Successful Live Virtual Event The 3 P’s of Successful Virtual Events By Dan Toland I’ve produced hundreds of live Virtual Farm Trips® and other virtual events nationwide for over a decade. From the early days training teachers how to...