Celebrating a Decade of Lessons Learned
Ten years ago today, I woke up the owner of brand new public relations business and a dream. The week before, I had walked away from my six figure job with a small contract.
Buh Bye Monsanto – Why Even Your Agriculture Allies Won’t Miss This Brand
Ah, Monsanto. A name that comes with chills, jabs, jokes, memes and even Marches Against. Once research giant Monsanto’s $60 billion merger with Bayer is complete, the Monsanto brand will be retired - a move that many of us in the agriculture industry never thought we’d see, and for which we have waited too long.
10 Traits of an Executive Rock Star
After working with five classes of Ohio AgriBusiness Association LAUNCH leaders (nearly 100 participants!), eight classes of AgriPOWER and various executive clients over the years, I've been able to observe some of the characteristics that distinguish an executive from a manager. Are you able to check off all 10 boxes?
Increasing the Effectiveness of Education Efforts through Live Virtual Farm Trips
School budgets for transportation and field trips have been cut. Most students have never stepped foot on a farm and need education to be prepared as tomorrow’s consumers.
Shut Up! and Be Heard
You would think with all the listening we do, we would be good at it! But most of us are not.
Wilt Public Relations Shifts Gears with New Brand
After nearly 10 years in business, bioscience agency Wilt Public Relations is rebranding as Shift•ology Communication to better express the agency’s unique science-based communication process that helps its clients reach more, convince more and win more.
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