Shift•ology Communication Launching at National Agri-Marketing Association’s Annual Conference

SPRINGFIELD, Ohio (April 26, 2017) – After nearly 10 years in business, bioscience agency Wilt Public Relations is rebranding as Shift•ology Communication to better express the agency’s unique science-based communication process that helps its clients reach more, convince more and win more.

“It is important that we practice what we preach, and we knew it was time for a bold rebranding that better showcased our values and claims,” said Melanie Wilt, founder and chief experience officer, who will continue to own and operate the agency. “Shift•ology is our own word that nails what we’re about – the science [ology] of change [shift].”

The most noticeable changes of the rebrand will be in the name, look and feel of the company.

“We’re still the same great team of professionals,” said Marin Smith, Shift•ology creative director, “but we hope our clients will see a change in our creative energy, attitudes and attention to the best practices – for both ourselves and for them.”

The new Shift•ology brand officially launches today at the 2017 Agri-Marketing Conference in Dallas, where the Shift•ology team has won several Best of NAMA Awards in previous years and is in the running for another one this year. The Shift•ology team will also celebrate the rebrand at their Get Fresh: A Reality Check for Bioscience Communicators workshop on May 11.

“It’s a new era for our company, one in which we’re shifting the way we think and do to help our clients turn communications into connections, confusion into conversion and challenges into wins,” said Wilt. “We’re grateful to everyone who’s been on this journey with us at Wilt PR and are excited to discover the new ways in which Shift•ology can help our clients win.”

Dedicated to the science of change, Shift•ology Communication is a full-service communication agency that helps clients reach more, convince more and win more in the food and agriculture, health and wellness, and energy and environment industries. Based in Springfield, Ohio, Shift•ology is at the heart of it all with clients in more than nine states, including BigIron Auctions, AgReliant Genetics and Kinder Morgan. Learn more at