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Bulletproof Your PR Budget

The last few years have given us record stock markets (both highs and lows), a pandemic, natural disasters and a completely new workforce dynamic. While there are very few things that are for certain, there are a number of things you can do today to bulletproof your budget for next year to ensure positive results for your organization, issues and brands. 

PR Accreditation: Why Does it Matter?

You may think that PR pros are just born people persons. Give them social media, a microphone and they will rule the world! That is not only wrong, but it’s scary. 

Account Manager

Shift•ology Communication is accepting resumes for the position of Account Manager. Learn more here.

Top 10 Traits for Leaders

Effective leadership is vital to the long-term success of any organization. Leaders shape the culture, train the future, and make the decisions that bring organizations to life. While a lot of credit is given to natural-born leaders, leadership is mostly a character trait that is learned over time. Learning these 10 traits will help you improve your leadership quality, and put you in a good place to lead effectively.

TikTok: Why You Should Use it for Your Agribusiness

These days, every agribusiness is mired in sustainability regulations, programs and plans. Your agribusiness can benefit from the stamp of approval that comes from H2Ohio or 4R certification or your own branded sustainability program, but the requirements can be staggering. And, while these things provide proof of your good intentions and nice talking points for your state and local elected officials, what do your efforts actually mean to your farmer customers?

Six Considerations to Make Your Agribusiness Sustainability Program Stick

These days, every agribusiness is mired in sustainability regulations, programs and plans. Your agribusiness can benefit from the stamp of approval that comes from H2Ohio or 4R certification or your own branded sustainability program, but the requirements can be staggering. And, while these things provide proof of your good intentions and nice talking points for your state and local elected officials, what do your efforts actually mean to your farmer customers?

10 Reasons Working Moms Rock

The Shift•ology Communication mom-squad (Kari, Mel, Marin and Emily) wish you and yours a Happy Mother’s Day. We know this day is not an easy one for some women, and for those of you who are missing your mom, a child or an empty place where a child might exist, please know we hold you up on this holiday too — for all the love and nurturing you bring to those around you.

Virtual Experiences – Where are we now?

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For some, sitting in a Zoom meeting could be considered boring. To us, it’s an opportunity to explore our creativity and help our partners find ways to connect and communicate with their audiences. This last year’s challenges have become opportunities to unleash our collective creativity to produce custom experiences for meaningful wins.

Without Listening, Communication is Incomplete

Listening: the most undervalued, yet crucial communication skill. I think most Americans would agree that listening is a lost art and that perhaps our country could be more unified if we would all spend more time practicing this skill.