Turning Awareness into Action in Men’s Health

Mercy Health

Focus Areas:Rural Health

Services:Media Relations • Campaign Development • Creative Direction/Graphic Design • Social Media Strategy • Healthcare Marketing • Integrated Marketing Communications • Community Outreach • Event Promotion

Mercy Health – Springfield set out to address a critical gap: men ages 35-55 were delaying care and underutilizing preventive services. The Men’s Health Expo aimed to increase awareness, drive screenings and position Mercy Health as a proactive, trusted leader in improving men’s health outcomes.

Samples of work done for men's health: 2 2 elevated results in prostate cancer screenings led to immediate follow-up care, 111 on-site screenings conducted across key health areas, 10 direct referrals connecting men to ongoing, preventative care, 42,920 individuals reached with men’s health tips and messages through social media, 1 scalable platform for ongoing men’s health engagement
The Work

Shift•ology developed a research-driven campaign by combining internal stakeholder analysis with secondary research focused on men’s health behaviors, risks and outcomes, reframing preventive care as strength and responsibility, not weakness. The “Own Your Game” campaign, anchored by a Men’s Health Expo, made screenings, education and ongoing care accessible in one setting.

The Wins

  • 2 elevated results in prostate cancer screenings led to immediate follow-up care

  • 78 attendees, with 93% male participation

  • 111 on-site screenings conducted across key health areas:

    • 26 nutrition screenings

    • 16 mental health screenings

    • 25 sleep apnea assessments

    • 15 blood pressure screenings

    • 23 strength and mobility screenings

    • 6 PSA lab draws + 12 additional PSA referrals

  • 10 direct referrals connecting men to ongoing, preventative care

  • 42,920 individuals reached with men’s health tips and messages through social media

  • 1 scalable platform for ongoing men’s health engagement

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