Positioning Local Care as the First Choice for Heart Health

Mercy Health

Focus Areas:Rural Health

Services:Media Relations • Campaign Development • Creative Direction/Graphic Design • Social Media Strategy • Strategic Communication Planning • Healthcare Marketing • Paid Digital Advertising • Search Engine Marketing (SEM)

Mercy Health – Springfield needed to close a critical perception gap: some community members believed they had to leave the region for advanced cardiovascular and cardiothoracic care. The goal was to build trust, elevate awareness and drive patient volume by reinforcing Mercy Health’s expertise in CV/CT services locally and regionally.

Samples of work done for Heart Health: 1,000+ NEW PATIENTS REACHED ACROSS TARGET MARKETS, 246 LIFE-SAVING CARDIAC PROCEDURES AND INTERVENTIONS DELIVERED BETWEEN FEBRUARY TO MAY 2025, 10M+ BILLBOARD IMPRESSIONS, EXCEEDING AWARENESS GOALS, 476,976 GOOGLE AD IMPRESSIONS, DRIVING 2,826 CLICKS, 212,578 SOCIAL IMPRESSIONS, DRIVING 1,734 CLICKS AND 3,105 ENGAGEMENTS
The Work

Shift•ology developed a research-driven, integrated campaign that repositioned Mercy Health as a high-quality, close-to-home option. The campaign emphasized speed, advanced technology and local expertise to shift perception and drive action through creative messaging, multi-channel outreach and primary care provider engagement.

The Wins
  • 1,000+ new patients reached across target markets
  • 246 life-saving cardiac procedures and interventions delivered between February to May 2025
  • 10M+ billboard impressions, exceeding awareness goals
  • 476,976 Google ad impressions, driving 2,826 clicks
  • 212,578 social impressions, driving 1,734 clicks and 3,105 engagements
  • Reach beyond core geography, strengthening regional positioning
  • Reinforced Mercy Health – Springfield as a trusted, high-quality local provider

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