Season for Strengthening Sense of Community 

By Emily Bennett

The holiday season is a time for gathering and celebrating, but for many healthcare professionals in rural areas, the season also brings unique challenges. Some rural healthcare workers experience isolation due to remote work locations and smaller staff sizes. As the holiday season approaches, it’s important for rural healthcare organizations to focus on building a sense of community among staff. A connected team is not only happier but also better equipped to deliver quality care to the patients who rely on them. Here are a few ways rural healthcare organizations can strengthen their internal community this holiday season.

1. Organize Small, Inclusive Events

Host small gatherings that allow staff to relax and socialize, even if it’s only for an hour during the workday. Consider scheduling a weekly coffee break, cookie exchange or holiday potluck to bring everyone together. Even virtual events, like a holiday trivia game or “best holiday sweater” competition, can create shared experiences. Events like these give staff a chance to get to know each other beyond their roles, strengthening relationships and morale.

2. Recognize and Appreciate Staff Efforts

Recognition is essential, especially in rural settings where resources can be stretched thin. Take time to recognize staff for their hard work and dedication with personalized thank you notes, holiday cards or small tokens of appreciation. If your organization has the budget, consider giving gift cards to local businesses, supporting the community while showing gratitude. Highlighting individual contributions and sharing team successes at holiday gatherings or in internal newsletters can also foster a deeper sense of belonging.

3. Give Back Together

Volunteering as a team is a powerful way to unite staff. Organize a holiday drive to support local families or participate in a community service project together. These experiences not only bring joy to the people served but also deepen the sense of purpose among staff. In rural areas, many healthcare professionals already feel a connection to their communities, and giving back together amplifies that bond.

4. Prioritize Flexibility and Well-Being

The holiday season can be particularly busy in healthcare, but finding ways to reduce burnout and prioritize well-being goes a long way in building a supportive workplace culture. Where possible, offer flexible scheduling to allow staff time to celebrate with their families. Incorporating moments of mindfulness or offering a quiet space for reflection can also help employees manage holiday stress.

5. Share Stories and Celebrate Traditions

Consider creating a forum for staff to share their own holiday traditions, favorite recipes or family stories. Creating a simple bulletin board, newsletter feature or social media post dedicated to these stories can help staff find common ground and celebrate each other’s diversity. In a rural healthcare setting, these moments of shared humanity remind everyone that they’re part of a supportive, caring team.

The holiday season is an opportunity to bring warmth and unity to your rural healthcare organization. By investing in internal community-building efforts, you’re supporting not only your staff but also the quality of care they provide.