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Family Health Services of Darke County

Focus Areas:Rural Health

Services:Campaign Development • Communication Training • Creative Direction/Graphic Design • Marketing-Communication Planning/Support • Media Relations • Social Media Strategy

Family Health Services of Darke County is in the midst of a transformative period for its brand, facilities and the healthcare landscape in the communities it serves. Despite forward momentum from an expansion project at its Greenville headquarters, Family Health is still faced with many of the same challenges as other healthcare organizations, such as a change in public attitudes towards physicians and vaccinations post-Covid, workforce shortages, and lessening trust in healthcare and institutions – impacting both internal and external communications.

The Work

Shift•ology has worked with Family Health Services to gauge insights and opinions of both internal and external audiences to inform updates to the existing brand to better represent the vision for the organization. Shift•ology continues to focus on supporting the communication and marketing efforts related to the expansion of Family Health’s physical footprint, as well as growing provider and service line capacity.

The Wins
  • Over 100 employees trained through communication workshop series: Caring Starts with Customer Service, Speaking the Patients’ Language, PROductivity in the Workplace and Dealing with Difficult People
  • Updated brand elements and marketing collateral 
  • Educated Family Health’s patient base of 26,000+ through communication pieces developed around various topics (ex: the benefits of a patient care team)
  • Introduced 9 new providers to the market to improve the provider-to-patient ratio in the communities Family Health serves
  • 10+ stories placed in local and regional publications, including the opening of the new Family Health Rural Family Medicine Residency Clinic (in collaboration with Wright State University’s Boonshoft School of Medicine), $24 million expansion project, provider awards and recognitions, community impact and more

Related Work

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Communities

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Springfield, Ohio 45502

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937.688.3878

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