The Work: American Dairy Association North East partnered with Shift•ology Communication’s Virtual Farm Trips team in 2018 to develop an ongoing series of LIVE Virtual Farm Trips targeting K-12 students within the association’s region, including the states of New York, Pennsylvania, New Jersey, Maryland, Delaware and parts of northern Virginia. Shift•ology provides the technical and logistical support to produce the trips, allowing ADANE and its farmers to do what they do best — share and show the story of dairy farming. These trips connect students directly with real farmers for a live dairy tour and conversation to learn firsthand about dairy farming, all from the comfort of their classroom. Students see behind the scenes; including where cows are milked, inside barns, and tractors at work, as they experience all aspects of a farm.
