Levying Support for Seniors

United Senior Services (USS)

United Senior Services (USS) is a trusted provider of programs and services that enhance the quality of life for seniors in Clark County. They empower older adults to live independently, stay engaged and thrive within their community. Shift•ology has supported USS in various capacities for over a decade, including securing and maintaining funding through levy campaigns while also building consistent community awareness of its impactful programs.

The Work

We worked closely with USS to create and execute strategic campaigns for critical levy initiatives in 2014, 2018 and 2023. These campaigns focused on communicating USS’s essential role in the community to Clark County voters. Each campaign reflected the levy’s goals, whether renewing funding or securing new resources, while engaging the public through media outreach, messaging and voter engagement. Beyond levy campaigns, we provide ongoing marketing and communication support to ensure USS remains a trusted and visible presence in the community.

The Wins

Successfully passed three levies with strong voter approval:

  • 2014: 73.38% approval
  • 2018: 65.28% approval
  • 2023: 74.05% approval