May 18, 2023
It can be challenging to think that artificial intelligence (AI) could reduce — or even eliminate — the need for writers, designers and other communication professionals. We decided to ask ChatGPT, one of many AI tools that exist, what the pros and cons are to using this technology.
April 20, 2023
Starting a science-based communication approach means setting aside your assumptions and listening to what your target audience needs and wants from you, what will make their lives better, and how you can answer that need with your products or services.
March 14, 2023
I was recently asked by a client to share some ideas with their partners to create a culture of belonging in their organizations. This non-profit serves about thirty other non-profit ministries who are part of their umbrella organization; equipping their members is a big part of what they do. As I reflected on the advice we shared, I recognized how important a culture of belonging is to all organizations and workplaces — non-profit and for-profit, as well as internal and external. So, I adapted this article to share the insights more broadly. Here it is…
March 7, 2023
The goal remains unchanged -- to tell the story of Cooper Farms' values and connect with the people who matter most to the company: team members, farmers, suppliers and customers.