by Dan Toland | May 18, 2023 | News
Is AI here to take our jobs? By Carley Roberts, Shift•ology Communication We’ve been asking the same question. It can be challenging to think that artificial intelligence (AI) could reduce — or even eliminate — the need for writers, designers and other...
by Dan Toland | Apr 20, 2023 | News
Elevate Your Communication by Shifting from Art to Science It Starts with Research By Melanie Wilt, Shift•ology Communication Using data to drive your communication decisions will save you time, money and guesswork. At Shift•ology, one of our core philosophies...
by Dan Toland | Mar 14, 2023 | News
Boost Belonging in 2023 Tips for Creating a Culture of Belonging By Melanie Wilt, Shift•ology Communication I was recently asked by a client to share some ideas with their partners to create a culture of belonging in their organizations. This non-profit serves...
by Dan Toland | Feb 16, 2023 | News
What’s the BEEF All About? Fear-Based Marketing Undermines Consumer Confidence By Carley Roberts In the last couple weeks, my Facebook feed has been sprinkled with information comparing ground beef purchased at a grocery store with that from a local...
by Dan Toland | Nov 22, 2022 | News
Stop Saying It! 5 Trite Ag Clichés to Retire By Melanie Wilt Clichés are phrases that have lost their meaning from being so overused in society. We notice these rote phrases in everyday language, like “thinking outside the box,” “low-hanging fruit” and “close...
