March 10, 2021

Virtual Experiences – Where are we now?

For some, sitting in a Zoom meeting could be considered boring. To us, it’s an opportunity to explore our creativity and help our partners find ways to connect and communicate with their audiences. This last year’s challenges have become opportunities to unleash our collective creativity to produce custom experiences for meaningful wins.
February 8, 2021

Without Listening, Communication is Incomplete

Listening: the most undervalued, yet crucial communication skill. I think most Americans would agree that listening is a lost art and that perhaps our country could be more unified if we would all spend more time practicing this skill. 
February 4, 2021

Metrics + PR(Mar-Comm) = Business Wins

There’s a long-running joke around the Shift•ology office we don’t do math. Correction. None of us like to do math; but we do it nearly every day in the practice of public relations.
January 22, 2021

Ohio Produce Growers & Marketers Association Message Resource

This message map is provided as a resource for attendees at OPGMA's annual meeting. Melanie Wilt's 3 p.m. Wednesday session on Authentic Voices explained using a message map as a science-based approach to effective communication. Be Confident. Be Proactive. Be Yourself!